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Strategy & Trends

Amazon Marketplace: Driving Brand Growth

Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]

Retailer News

Sam’s Club MAP: Leveraging Brand Amplifier

In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]

Strategy & Trends

Walmart Marketplace: Essential Insights for Walmart Sellers

Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]

Final Prep for Cyber 5 2023: Quick Tips for Brand Success

Cyber 5 is just around the corner, and while you likely have your strategy in place, don’t forget to take into account these last-minute tips and tricks. Leveraging the trends from Cyber 5, 2022 is a great place to start. In 2022, advertisers spent slightly less on Black Friday, with more budget being spent throughout […]

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Amazon to Target

Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Glossy+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s […]

Insights from Prime Big Deal Days

With the holiday shopping season starting earlier and earlier, Amazon kicked off its two-day Prime Big Deal Days event for the second year in a row on October 10-11. Previously known as the Prime Early Access Sale in 2022, the second Amazon Prime sale of the year allowed Prime Members to start holiday shopping earlier this year […]

Strategy & Trends

3 minutes

September 7, 2023

How are Brands Using AMC? Best Practices and Use Cases

The Amazon Marketing Cloud, or AMC, is an extremely valuable tool for helping eCommerce sellers advertise their products on Amazon. However, many people do not utilize the AMC to its fullest extent and are missing out on practices that can grow their businesses. What is AMC? To better understand AMC, we must first define what […]

Product Updates

5 minutes

August 1, 2023

Reclaim What’s Yours, With Pacvue’s Revenue Recovery Management

Discover how Pacvue's Revenue Recovery Management can help vendors and sellers overcome profit leakage on Amazon, saving valuable time and maximizing profits.

Product Updates

2 minutes

July 19, 2023

Pacvue Reveals Trio of New Solutions to Provide Full-Funnel Attribution, including NielsenIQ Integration

Pacvue announced today the launch of three new solutions for its Commerce platform: Periscope, Subscribe and Save, as well as NielsenIQ integration. All three will help brands maximize sales by uncovering new growth opportunities, streamlining data integration and reporting, and optimizing ROI.

Strategy & Trends

8 minutes

July 3, 2023

How to Deliver Precise Audience Targeting for Amazon Advertisers

For enterprise brands and agencies, the quest for precise audience targeting via Amazon DSP has been an ongoing challenge. In a sea of potential customers, how do you ensure that your ads reach the right people, at the right time, with the right message? The lack of a reliable solution often leads to wasted resources, […]

Strategy & Trends

5 minutes

June 30, 2023

Subscribe and Save (and Succeed): Navigating Common eCommerce Pitfalls

In the ever-adapting realm of eCommerce, Amazon’s Subscribe and Save program stands out as a golden ticket for brands. It’s an invitation to build customer trust and assure consistent revenue. However, like any golden ticket, it comes with its unique set of puzzles for sellers and media buyers. Here are the two biggest problems eCommerce […]

Amazon (Then and Now): Insights from Melissa Burdick

In a recent interview, Melissa shared her unique insights and experiences on the platform's evolution, speaking with Joie Roberts on Fearless Sellers: The Women of Amazon.

Prep for Prime Day 2023: Strategies for Brand Success

As brand marketers, understanding the dynamics of Prime Day and developing effective strategies is crucial to seizing the opportunities presented during Prime Day. This year, Amazon has confirmed a date for Prime Day 2023, starting at 3 a.m. EDT from July 11-12 and spanning multiple countries across the globe. EMarketer’s latest Insider Intelligence report reveals […]