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Strategy & Trends
Read time 3 minutes
December 17, 2021

Hit the Ground Running in January

The rise of retail media will dominate in 2022, so you’ll want to hit the ground running in January and begin planning your budgets for it now.

Strategy & Trends
Read time 4 minutes
December 13, 2021

Harnessing the Growing Power of Retail Media in 2022

In this blog, we highlight everything from ad formats to building an omnichannel strategy and creating a loyal consumer base, all using the power of retail media.

Strategy & Trends
Read time 5 minutes
December 7, 2021

Key Learnings from Cyber 5 2021

The data is in, and it shows that Black Friday and Cyber Monday have informally become terms for a months-long deal event. Check out some of this year's top performance trends.

Strategy & Trends
Read time 7 minutes
December 1, 2021

Amazon Search and Display: Better Together

Many brands are seeing huge success when combining Amazon sponsored ads and display advertising in an effective strategy to reach new audiences and increase overall sales.

Strategy & Trends
Read time 4 minutes
November 19, 2021

Optimization Tips Using Pacvue for Cyber 5 and the Holidays

The holiday season is finally here, so we pulled together a quick checklist for advertisers using Pacvue to maximize their campaign performance during the Cyber 5 holiday weekend.

Strategy & Trends
Read time 5 minutes
November 15, 2021

Coping with Q4 Headwinds

Supply-chain disruptions and other challenges such as commodity prices and out-of-stock issues have all impacted sellers in Q4. Here's what you can do to manage these constraints.

Strategy & Trends
Read time 1 minute
November 10, 2021

Setting Up Pacvue Before You Leave for Vacation

Planning on taking some time off? Here's a quick checklist of Pacvue settings that you may want to configure before leaving for vacation.

Strategy & Trends
Read time 4 minutes
November 1, 2021

Advanced Techniques to Grow Your Business Using Sponsored Display

Learn how to dial up the impact of your Sponsored Display campaigns with targeting techniques and new custom creative solutions from Amazon Advertising.

Strategy & Trends
Read time 7 minutes
October 28, 2021

How to Localize Your Product Listings on Amazon Europe (And Why You Should!)

Localization goes beyond language translation and is critical to succeeding on European marketplaces. e-Comas takes a close look at what localization is and why it’s so important.

Strategy & Trends
Read time 5 minutes
October 25, 2021

Q3 2021 CPC Report Recap

See what's new with Amazon Advertising, Pacvue, and a deep dive into the Q3 2021 CPC Report.

Data and Insights
Strategy & Trends
Read time 7 minutes
October 22, 2021

Win Your Category: Make Smarter Decisions with Retail Media Triggers

Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.

Strategy & Trends
Read time 3 minutes
October 15, 2021

Pacvue Integrates with Amazon Marketing Cloud for Data-Driven Discovery

Pacvue now integrates with Amazon Marketing Cloud and brings AMC data to life with a self-service dashboard and a collection of standard, visualized reports.

Awards & Recognitions