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Strategy & Trends
Read time 5 minutes
February 17, 2022

Amazon DSP: How to Measure and Grow Its Impact on Your Sales

This guest post from e-Comas is all about Amazon DSP, one of the biggest, most talked-about topics in eCommerce advertising right now.

Strategy & Trends
Read time 5 minutes
February 10, 2022

Time to Grade Your Amazon Search Homework Using Pacvue

The following is a guest post from David Hutchinson of Brainlabs on the 6 Pacvue modules that rock his world and make him work smarter, not harder.

Strategy & Trends
Read time 3 minutes
February 4, 2022

Livestream on Amazon and Drive Sales for Your Brand

Livestreaming on Amazon brings interactive live video to the Amazon shopping experience. Drive awareness and consideration by introducing shoppers to your products.

Strategy & Trends
Read time 4 minutes
February 2, 2022

Guide to Prioritizing Amazon Content Optimizations

When selling on Amazon, it’s crucial to prioritize your content optimization strategy to gain more qualified traffic that will ultimately lead to sales growth.

Strategy & Trends
Read time 6 minutes
January 31, 2022

How Aggregators Use Pacvue & Organize Campaigns to Improve ROAS

This article covers why organization is so critical for aggregators, what to consider when organizing various campaigns, and how to organize aggregator portfolios using Pacvue.

Strategy & Trends
Read time 3 minutes
January 27, 2022

Moving from Single-Keyword Campaigns to Optimize at Scale

This article covers why sellers should consider transitioning existing single-keyword campaigns to multi-keyword campaigns and a one-pager on how to change your campaign structure.

Strategy & Trends
Read time 5 minutes
January 26, 2022

A Complete Guide to Successful Walmart Advertising in 2022

Learn how to get started with Walmart advertising, the best ways to craft a strategy that improves sales, and high-level tips to optimize your campaign structure for Walmart.

Strategy & Trends
Read time 8 minutes
January 25, 2022

Expanding Your eCommerce Journey into European Countries on Amazon

If 2021 taught us one thing, it’s that there is still a huge opportunity for sellers on Amazon to step into European marketplaces and gain a major competitive advantage.

Retailer News
Strategy & Trends
Read time 5 minutes
January 14, 2022

Activating ICIP Data: A Brown Bag with Instacart

Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.

Strategy & Trends
Read time 5 minutes
January 12, 2022

Using Bid Placement Modifier Rules to Succeed on Amazon

Bid Placement Modifiers are an effective way to ensure you’re winning your most important keywords and that products are being promoted on the most effective detail pages.

Strategy & Trends
Read time 6 minutes
January 6, 2022

Pacvue Year in Review: Top Resources to Help You Kick Off 2022 Right

Pacvue’s most popular blog posts, webinars, guides, and news from 2021 to help you start the New Year with the latest best practices and trends.

Strategy & Trends
Read time 5 minutes
December 27, 2021

Best Practices for Maximizing Revenue on Your Amazon Brand Store

From understanding why a high-performing store is important to creating a high-quality Amazon store, here are the fundamentals you need to know to maximize your brand’s revenue.

Awards & Recognitions