Pacvue Blog | eCommerce Advertising Insights and Best Practices

Strategy & Trends

3 minutes

September 9, 2024

Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors

Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.

August 23 Weekly Retail Roundup

Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.

August 16 Weekly Retail Roundup

Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.

Strategy & Trends

5 minutes

August 7, 2024

Leveraging Micro-Seasons for Better Ad Performance

Learn how GenAI can help you build out a micro-season ad strategy, bringing relevant creatives for every seasonal opportunity.

Strategy & Trends

4 minutes

August 6, 2024

The Walmart Retail Media Ecosystem: An Advertising Bargain

Unlock new advertising opportunities with Walmart Connect's newly launched ad types, offering advertisers new placements at efficient prices.

August 2 Weekly Retail Roundup

Amazon's FBA reimbursement policy, Temu's challenge to Amazon and eBay, DoorDash's impressive growth despite US restaurant traffic slowing, Alibaba's innovative new AI tool and Pacvue's 2024 Prime Day Benchmark Report.

Strategy & Trends

3 minutes

August 1, 2024

How Advertisers Can Have a #HotAISummer

Discover how GenAI is transforming the advertising industry, why you should use GenAI in daily workflows, and the top use cases.

July 26 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Five Key Takeaways for Advertisers from Prime Day 2024

Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.

Cookies are back- What it means for Retail Media

Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.

Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]