Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
The 2026 Commerce Outlook: How AI, DSP, and Commerce Platforms Drive Performance
Retailers are building full-funnel, AI-powered ecosystems designed to connect media, commerce, and measurement. The brands that win will not be the ones optimizing the fastest inside ad platforms. They will be the ones aligning media performance to business outcomes.
Read more
Discovery Commerce in Retail Media: How Search & Discovery Are Changing in 2026
This shift known as discovery commerce is reshaping retail media in 2026. It changes how products gain visibility, how demand forms, and how performance should be measured. For retail media teams, understanding this shift is foundational to modern planning and execution.
Read more
The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
Read more
10 minutes
How to Optimize and Scale Amazon DSP Campaigns
Once you understand what Amazon DSP is, the next step is launching, optimizing, and scaling campaigns that move the business. This guide covers how to get started, six ways to optimize performance, how DSP Plus fits into a mature strategy, how non-endemic brands can use DSP, and how Pacvue compares to managing campaigns natively.
14 minutes
What Is Amazon DSP? A Complete Guide for Brands and Agencies in 2026
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform. It lets brands and agencies buy display, video, audio, and streaming TV ads at scale, reaching audiences on Amazon.com, IMDb, Twitch, Audible, Kindle, and across thousands of third-party sites and apps.
8 minutes
How to Turn Amazon’s AMC Datasets into Real Insights
Amazon Marketing Cloud (AMC) has long been a powerful lens into advertising performance, and it just got more accessible. As of June 2, 2026, Amazon is making two of its most valuable datasets, Amazon Retail Purchases (ARP) and Flexible Shopping Insights (FSI), available to all AMC users at no additional cost.
10 minutes
Prime Day 2026 Forecasting: Using SOV, WOC & Retail Signals to Plan Winning Campaigns
For the first time in five years, Amazon Prime Day is moving to June from July. That shift compresses every planning timeline by roughly four weeks, and brands that have planned for a July Prime Day are already behind.
7 minutes
How To Win the Summer Sales Events Across Walmart & Target
While everyone focuses on Prime Day, Walmart Deal Days and Target Circle Week run alongside it. Here's how to win both without losing ground.
10 minutes
How to Win Prime Day and Beyond with Discovery Commerce
Amazon Prime Day strategy now starts before shoppers reach Amazon. Learn how TikTok, Reddit and ChatGPT shape demand and improve Prime Day performance.
10 minutes
The Ultimate Guide to Share of Voice in Retail Media
Share of Voice (SOV) is the percentage of total advertising visibility your brand captures in a product category compared to your competitors. In retail media, it’s one of the most actionable indicators of whether your brand is winning or losing on the digital shelf. ROAS tells you how efficiently your ads are converting. It doesn’t tell you how visible […]
7 minutes
From Data Complexity to Clarity: How Commerce Intelligence Unlocks Growth
Most retail media teams are sitting on more data than they can use. The problem isn’t access. It’s that the data lives in separate walled-garden dashboards, each with its own metrics, attribution models, and reporting formats, making it nearly impossible to see the full picture. Commerce intelligence changes that. It unifies ad performance, retail operations, and real-time shopper signals into one […]
11 minutes
Retail Media Fragmentation: The Cost of Data Silos in 2026
Retail media in 2026 is data-rich and operationally disconnected. The gaps between data silos are precisely where performance is lost. As retail media networks continue to multiply, advertising teams face a compounding challenge: more tools, more reporting dashboards, and more rules to navigate—across both retailer platforms and their own internal systems. Ad data, sales data, inventory signals, […]
10 minutes
From Prime Day Campaigns to Brand Loyalty: Building a Full-Funnel Amazon DSP Strategy
Learn how to build an always-on Amazon DSP strategy that activates high-value audiences before, during, and after Prime Day to drive long-term brand growth.
8 minutes
Q1 Household & Health Industry Trends & Takeaways: Efficiency, Pricing, and Retail Media Shifts
In 2026, Health & Household brands face a familiar set of challenges: enduring price sensitivity, mounting competition, and strong, abiding pressure to prove retail media profitability. While demand for Health & Household continues to grow—brand average daily sales increased 21.4% YoY—it’s not being captured equally. Brands that prioritize efficiency, precision, and full-funnel alignment are outperforming those that rely on blunt visibility tactics alone. And that divide is only widening. […]
15 minutes
AI in Action: Real-Time Retail Signals and Smarter Campaign Performance for Peak Shopping Moments
Peak shopping events don’t reward preparation alone. They reward the ability to act on what’s happening right now. The brands that win aren’t necessarily the ones with the biggest budgets. They’re the ones whose AI layer sees a Buy Box shift, an inventory drain, or a conversion window opening, and responds before the opportunity closes or the damage accumulates. Intelligence, automation, and governed action working as one system: that’s what separates peak performance from peak spend.
Awards & Recognitions
