About the Author
Pacvue
Pacvue's unified commerce platform integrates retail media, commerce management and robust measurement tools into one solution.
3 min readWhat is Intelligent Marketplace Management?
In this blog, we discuss the need for a single source of truth in retail media and the benefits of an intelligent marketplace management solution.
Pacvue Fireside Chat: Finding Success and Opportunity on Amazon
Freddie Sexton, Co-Founder & Chief Strategy Officer at Toucan Advisors, LLC, shares his thoughts on how could brands find success on #Amazon. He also walks us through what metrics are the most meaningful for brands in different life cycle stages.
3 min readTop Tips to Get the Most Out of Amazon Marketing Cloud
This article covers analysis of cross-media deep insights from the Amazon Marketing Cloud, flexible measurement of brand analytics, first-party data privacy protection, and more.
What We Would Be Talking About if We Were at Toy Fair
Latest Toys & Games category insights and what should brands and advertisers expect for the year ahead.
3 min readNew DSP Audience Research & Creative Creation Tools in Pacvue
Pacvue’s new DSP creative creation and audience research tools help users save time while helping to reach the right target audiences more efficiently.
3 min readHow Alcohol Brands Can Activate Retail Media
This blog is your guide to impactful advertising for your alcohol brand all year long.
2 min readNew ASIN PAT Research Tool in Pacvue
We are excited to share yet another brand-new feature inside of Pacvue, the ASIN PAT Research Tool, which is made possible by integrating Helium 10 data into the Pacvue platform.
Bloomberg Interview February 2022
Pacvue President Melissa Burdick speak on Bloomberg Technology again on February 3, 2022. Melissa shared her take on Amazon’s fourth-quarter earnings.
3 min readIntroducing Pacvue for eBay
Why eBay presents a profitable opportunity for brands, an overview of all the paid media opportunities available to you today, and how you can optimize your eBay ad campaigns.
3 min readA Complete Guide to Successful Walmart Advertising in 2022
Learn how to get started with Walmart advertising, the best ways to craft a strategy that improves sales, and high-level tips to optimize your campaign structure for Walmart.
3 min readEmployee Spotlight: Francesca Capecci, Sales Director (EU)
In this series, we will be spotlighting one of our newest employees, Sales Director, Francesca “Franci” Capecci, who leads sales for Pacvue in France, Italy, and Spain.
3 min readActivating ICIP Data: A Brown Bag with Instacart
Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.
Awards & Recognitions
