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Pacvue

Pacvue's unified commerce platform integrates retail media, commerce management and robust measurement tools into one solution.

Strategy & Trends
Read time 5 minutes
March 7, 2022

What is Intelligent Marketplace Management?

In this blog, we discuss the need for a single source of truth in retail media and the benefits of an intelligent marketplace management solution.

Pacvue Fireside Chat: Finding Success and Opportunity on Amazon

Freddie Sexton, Co-Founder & Chief Strategy Officer at Toucan Advisors, LLC, shares his thoughts on how could brands find success on #Amazon. He also walks us through what metrics are the most meaningful for brands in different life cycle stages.

Strategy & Trends
Read time 5 minutes
March 1, 2022

Top Tips to Get the Most Out of Amazon Marketing Cloud

This article covers analysis of cross-media deep insights from the Amazon Marketing Cloud, flexible measurement of brand analytics, first-party data privacy protection, and more.

What We Would Be Talking About if We Were at Toy Fair

Latest Toys & Games category insights and what should brands and advertisers expect for the year ahead.

Data and Insights
Strategy & Trends
Read time 3 minutes
February 24, 2022

New DSP Audience Research & Creative Creation Tools in Pacvue

Pacvue’s new DSP creative creation and audience research tools help users save time while helping to reach the right target audiences more efficiently.

Strategy & Trends
Read time 4 minutes
February 23, 2022

How Alcohol Brands Can Activate Retail Media

This blog is your guide to impactful advertising for your alcohol brand all year long.

Product Updates
Read time 2 minutes
February 18, 2022

New ASIN PAT Research Tool in Pacvue

We are excited to share yet another brand-new feature inside of Pacvue, the ASIN PAT Research Tool, which is made possible by integrating Helium 10 data into the Pacvue platform.

Bloomberg Interview February 2022

Pacvue President Melissa Burdick speak on Bloomberg Technology again on February 3, 2022. Melissa shared her take on Amazon’s fourth-quarter earnings.

Product Updates
Read time 5 minutes
February 7, 2022

Introducing Pacvue for eBay

Why eBay presents a profitable opportunity for brands, an overview of all the paid media opportunities available to you today, and how you can optimize your eBay ad campaigns.

Strategy & Trends
Read time 5 minutes
January 26, 2022

A Complete Guide to Successful Walmart Advertising in 2022

Learn how to get started with Walmart advertising, the best ways to craft a strategy that improves sales, and high-level tips to optimize your campaign structure for Walmart.

Employee Spotlight
Read time 5 minutes
January 17, 2022

Employee Spotlight: Francesca Capecci, Sales Director (EU)

In this series, we will be spotlighting one of our newest employees, Sales Director, Francesca “Franci” Capecci, who leads sales for Pacvue in France, Italy, and Spain.

Retailer News
Strategy & Trends
Read time 5 minutes
January 14, 2022

Activating ICIP Data: A Brown Bag with Instacart

Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.

Awards & Recognitions