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Amazon Advertising in Europe: 2023 Guide

  • February 21, 2023

For Amazon sellers seeking to expand their brand or optimize advertising in Europe, this guide is for you.  

With retail media sales in Europe growing by 20% since 2021, according to eMarketer, it’s no surprise that brands are looking to better reach the more than 500 million consumers across the continent.

Amazon sellers are charting a course aimed at profitability and growth through advertising, even in the face of budget constraints and inflationary pressures.  

In this guide, you’ll explore:

  • Why European retail media is ripe with opportunity and the impact of current market trends.
  • The four biggest ad challenges sellers face.
  • The top advertising tips to boost Amazon performance in 2023.’
  • And much, much more.  

Discover key drivers of success and actionable strategies to enhance your Amazon advertising outcomes across Europe.

Let’s dive in.

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