About the Author
Pacvue
Pacvue's unified commerce platform integrates retail media, commerce management and robust measurement tools into one solution.
5 min readPrep for Prime Day 2023: Strategies for Brand Success
As brand marketers, understanding the dynamics of Prime Day and developing effective strategies is crucial to seizing the opportunities presented during Prime Day. This year, Amazon has confirmed a date for Prime Day 2023, starting at 3 a.m. EDT from July 11-12 and spanning multiple countries across the globe. EMarketer’s latest Insider Intelligence report reveals […]
2 min readPacvue Transforms Insights Delivery with New AI-Powered Solution, Pacvue XL Copilot
The Industry-first offering generates Excel-based data analysis and charts on demand to enhance the way brands manage and analyze commerce data
3 min readCreate, Don’t Wait for Industry Standard KPIs in Retail Media and eCommerce
What is driving KPI standardisation across retail media, why full-funnel tracking is now table stakes and the role of retailers
5 min readTips for Actionable AI: Harnessing the Power of AI for Enterprise ECommerce Growth
In this blog, we’ll discuss the impact of AI in eCommerce efforts to propel valuable strategies, practitioner-level tools, and optimizations,
2 min readPacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats
Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content.
3 min readAccelerate on Amazon Despite Austerity in Europe
Why brands with full-funnel, cross-retailer strategies and cross-platform promotion will win in European Retail Media and eCommerce
3 min readElevate Your European Amazon Game: Pacvue Commerce & Ads for Increased Profits
Selling on Amazon Europe presents opportunities and challenges, but Pacvue Commerce & Ads offers a comprehensive solution to optimize brands' online presence, overcome obstacles, and achieve profitability and revenue growth in the European market.
< 1 min readMaximizing Commerce Potential: Pacvue’s Bold New Look
Maximize your commerce potential. We're thrilled to unveil our new company-wide rebrand.
2 min readPacvue Unveils the Industry’s First Commerce Acceleration Platform
Pacvue, the commerce acceleration company, announces its rebrand and the delivery of a new integrated suite that combines marketplace operations, retail media activation, and measurement into a single platform.
2 min readBloomberg Technology: What Does Amazon’s Q4 Earnings Mean for Advertising?
Pacvue's Co-Founder and President Melissa Burdick shared her insights on Amazon's Q4 earnings and advertising growth on Bloomberg Technology.
11 min readThe Ultimate Amazon FBA Inventory Management Planning Guide
How to use Amazon’s Inventory Performance Index (IPI) score to create an FBA inventory planning strategy.
3 min readGlobal Benefits of Amazon Marketing Stream for European Sellers
This blog highlights newly available features and benefits that global Amazon sellers can leverage with access to granular data, reporting insights, and recommendations via AMS.
Awards & Recognitions
