About the Author
Melissa Burdick
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Strategy & Trends
Oh, “CRaP” and Ways to Deal with It
CRaP is Amazon's affectionate term for "Can't Realize A Profit"
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Strategy & Trends
Invest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
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Strategy & Trends
Understanding the Challenges of Amazon Marketing Optimization
Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.
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Strategy & Trends
Expert Advice: Seven Top eCommerce & Marketing Podcasts
We’ve turned to a few eCommerce experts to find out what they’re listening to regularly.
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Strategy & Trends
How to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.
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Stay up to date and accelerate your business with tips, tricks, and the latest commerce news.
Awards & Recognitions
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