About the Author
Melissa Burdick
Strategy & Trends
7 minutesOh, “CRaP” and Ways to Deal with It
CRaP is Amazon's affectionate term for "Can't Realize A Profit"
Strategy & Trends
5 minutesInvest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
Strategy & Trends
6 minutesUnderstanding the Challenges of Amazon Marketing Optimization
Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.
Strategy & Trends
4 minutesExpert Advice: Seven Top eCommerce & Marketing Podcasts
We’ve turned to a few eCommerce experts to find out what they’re listening to regularly.
Strategy & Trends
5 minutesHow to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.
Stay up to date and accelerate your business with tips, tricks, and the latest commerce news.
Awards & Recognitions
