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About the Author

Matt Abbruzzese

Data & Insights
Strategy & Trends
Read time 3 min read
May 1, 2023

Navigating Q1 2023 Advertising Insights, Commerce Benchmarks, and Performance Strategies

Q1 2023 recap of quarterly trends and strategies for success featuring Pacvue's CPC Report and webinar that covered advertising performance for Amazon, Walmart, and Instacart Ads.

Data & Insights
Strategy & Trends
Read time 3 min read
March 30, 2023

Q1 2023 Commerce Review: Key Takeaways and Trends

Key updates, product releases, and positive changes from Pacvue and the industry in Q1 2023.

Data & Insights
Strategy & Trends
Read time 3 min read
March 2, 2023

Uncovering the Power of Rakuten: Your Key to Japan’s Booming Ecommerce Market

This post covers how to expand your eCommerce brand into Japan's booming market on the Rakuten marketplace.

Data & Insights
Retailer News
Strategy & Trends
Read time 3 min read
February 28, 2023

The Rising Popularity of Amazon Marketing Cloud and How Pacvue Makes It More Actionable

This post details why AMC has grown so popular, new features brands can consider, and how Pacvue’s AMC dashboard is giving advertisers competitive advantages in their categories.

Strategy & Trends
Read time 4 min read
January 19, 2023

How Lead eCommerce Media Planners Can Boost Incremental Sales

A day in the life of a Lead eCommerce Media Planner at a holding agency managing a major CPG brand.

Strategy & Trends
Read time 3 min read
December 15, 2022

How eCommerce Directors Can Drive Revenue and Market Share Growth

A day in the life of a National eCommerce Director leading a major CPG brand.

Data & Insights
Read time 3 min read
October 19, 2022

Takeaways from Amazon’s Prime Early Access Sale 2022

This post covers quick takeaways from Amazon's inaugural two-day Prime Early Access Sale event.

Strategy & Trends
Read time 4 min read
October 10, 2022

Using Pacvue to Plan for Q4 2022 + Tips & Tricks

This article highlights best practices and tips for gearing up your brand for Q4 2022 events.

Data & Insights
Strategy & Trends
Read time 7 min read
October 7, 2022

How CPG Marketing Professionals Increase Profit Trends

A day in the life of an eCommerce Sales Lead managing a major CPG brand.

Strategy & Trends
Read time 5 min read
August 2, 2022

How CPG Brands Grow Omnichannel Market Share and Maintain Profits

A day in the life of an agency managing a major CPG customer.

Strategy & Trends
Read time 4 min read
July 13, 2022

Preventing Revenue Leakage for Your eCommerce Business

This post highlights some of the most frequent challenges facing vendors that result in a ton of revenue leaked from their businesses, and what to do about them.

Data & Insights
Strategy & Trends
Read time 3 min read
July 6, 2022

A Complete Conquest Advertising Guide for Retailers

This blog looks at 8 popular eCommerce platforms, along with a deep dive into Amazon and Walmart, so you know the rules to conquest advertising each one for omnichannel success.

Awards & Recognitions