Sleigh the Season with Proven Strategies for 2025
Pacvue’s Winter Workshop is your one-stop shop for data-backed insights, tips, and strategies to grow conversions, win your category, and drive sales all season long. Holiday 2024 set a new online record at $241.4B in the U.S., and 2025 is poised for another competitive season as retailers lean into AI, smarter promotions, and mobile-first shopping.
Why Choose Pacvue This Holiday
Pacvue provides the merriest insights, tips, and effective strategies to boost conversions, win your category, and drive sales this holiday season — and beyond into 2026.
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Win Holiday Market Share with a Trusted Partner
Pacvue doesn’t just provide tools, we stand shoulder-to-shoulder with your team to help you dominate the most competitive season of the year.
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Manage Every Campaign in One Place
From strategy to execution, Pacvue streamlines your retail media so you can save time, stay agile, and maximize ROI.
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Turn Seasonal Insights into Year-Round Growth
Apply learnings from Cyber 5 and beyond to accelerate sales today and set the pace for 2026.
Proven Tactics for Seasonal Growth
Through the Lens: Winning the Holiday Season with AMC
- The 2025 holiday season will be more competitive than ever, with rising costs, shifting shopper behaviors, and elongated shopping windows. Join Pacvue and Darkroom on October 9 at 10am PT / 1pm ET for a fireside chat on how Amazon Marketing Cloud (AMC) helps brands move beyond surface-level metrics, connect the dots across the customer journey, and activate strategies that deliver measurable results this holiday season.
- Proven ways brands are converting AMC insights into tentpole performance
- How to go beyond out-of-the-box AMC queries to unlock actionable insights
- Initial insights from Prime Big Deal Days and how to action on them
Jolly Holiday Playbooks
Winning the Digital Shelf: A Strategic CPG Guide for Retail Media & Commerce
- Discover 5 best practices every CPG brand needs to compete and grow across Amazon, Walmart, Instacart, and more. From PDP optimization to real-time campaign activation, this guide shows you how to capture share, protect margins, and build long-term loyalty.
- Proven strategies tailored for Grocery, Health, and Beauty categories
- How to align ads with shopper intent for maximum ROI
- Real-world playbooks to activate around seasonal peaks and market shifts
Jolly Holiday Playbooks
6 Ways to Leverage AI to Supercharge Performance
- With AI-powered tools transforming the way shoppers search, browse, and buy, success on Amazon demands more than just flashy deals. It requires strategic content optimization, real-time automation, and smart use of platforms like Amazon Rufus and Pacvue Copilot.
- This AI checklist arms you with 6 proven AI-powered tactics to get ahead of the competition. Learn how to boost product visibility, improve campaign performance, and optimize every retail media dollar with intelligent automation.
Turning complexity into clarity
Gift Guide: 5 Strategies for Cyber Success
Sleigh your Goals with a Full Funnel Approach
Don’t look at tentpole events as a one-time shopping period. Use them as an opportunity to build value throughout the entire customer lifecycle. Customers who are exposed to streaming TV (STV), DSP and Sponsored Product (SP) ads are more than 10x more likely to convert than customers who only see a Sponsored Product ad.
Spread More Joy with AMC Insights and Lookalike Audiences
Tap into highly targeted audiences to increase performance during the ultra competitive holiday season, utilizing the granularity and power of first-party data from Amazon Marketing Cloud (AMC).
Enhance your Scheduling with a Dayparting Strategy
During 2023’s Cyber 5 period, effective dayparting saw prioritized spending aligning with peak sales from 7-8 am PST. The subsequent slowdown in conversion rates suggests shoppers favored morning hours for deal shopping.
Plan Ahead but Prepare to be Flexible
Consider learnings from past tentpole events and align on your goals, objectives and sales plans ahead of the event, but be prepared to make adjustments several times a day to your strategy and tactics and have incremental budget approved and ready to deploy.
Deck the Digital Shelves to Ensure Retail Readiness
The retail readiness of your advertised ASINs is foundational to success year-round but is even more critical during Q4. To maximize sales from the increased Q4 traffic, advertisers want to make sure their product detail pages (PDPs) are built to convert.
Sleigh your Goals with a Full Funnel Approach
Don’t look at tentpole events as a one-time shopping period. Use them as an opportunity to build value throughout the entire customer lifecycle. Customers who are exposed to streaming TV (STV), DSP and Sponsored Product (SP) ads are more than 10x more likely to convert than customers who only see a Sponsored Product ad.
Spread More Joy with AMC Insights and Lookalike Audiences
Tap into highly targeted audiences to increase performance during the ultra competitive holiday season, utilizing the granularity and power of first-party data from Amazon Marketing Cloud (AMC).
Enhance your Scheduling with a Dayparting Strategy
During 2023’s Cyber 5 period, effective dayparting saw prioritized spending aligning with peak sales from 7-8 am PST. The subsequent slowdown in conversion rates suggests shoppers favored morning hours for deal shopping.
Plan Ahead but Prepare to be Flexible
Consider learnings from past tentpole events and align on your goals, objectives and sales plans ahead of the event, but be prepared to make adjustments several times a day to your strategy and tactics and have incremental budget approved and ready to deploy.
Deck the Digital Shelves to Ensure Retail Readiness
The retail readiness of your advertised ASINs is foundational to success year-round but is even more critical during Q4. To maximize sales from the increased Q4 traffic, advertisers want to make sure their product detail pages (PDPs) are built to convert.
The Best Features to Deploy this Holiday Season
Ensure you’ve utilized these powerful features that easily boost performance this year.
Commerce Promotions
See Lightning Deals and Prime Day Deals in one calendar view, compare lead-in/lead-out performance, and prove promo ROI.
Live Ad Momentum
Centralize event-day control with a single view of campaigns across products, set targets, and adjust in real time.
Review AI
Mine your own and competitors’ reviews to find messaging angles and conversion blockers to address on PDPs and ads.
Revenue Recovery
Don’t let margin slip away after the holidays. Pacvue Revenue Recovery automatically audits invoices, detects erroneous deductions, and disputes them at scale – so you reclaim dollars faster. Combined with expert operators and AI-driven root-cause analysis, you’re not just recouping past revenue, you’re preventing future chargebacks.
Daypart Analytics for Share of Voice (SOV)
Get hourly SOV by brand and ASIN, combine with keyword performance, and optimize bids/budgets with precision.
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