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[Bloomberg Technology Interview] Amazon Prime Day 2022 Insights
Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on “Bloomberg Technology.”
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Amazon DSP: Tips for Success
Customers who are exposed to both Amazon Demand Side Platform (DSP) and Sponsored Products Ads are 5 times more likely to purchase than customers who are only exposed to Sponsored Products Ads. But what is Amazon DSP? What are some tips to create successful DSP campaigns? To help you answer these questions, we have Kyle […]
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Automation vs. Manual Optimization
When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, […]
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Product Type Planning & Allocation
Campaign structure has an important impact on ad performance. “The more granular approach you take, the more efficient your campaign will be.” Pacvue’s advertising expert Clare Hogan said.
Friday Snack Breaks: Leveraging Walmart Sponsored Products
Sponsored Products on Walmart help brands position their items at the top of the search result page and extend visibility through placements that can’t be reached organically. Alex and Clare from Pacvue’s Strategic Consulting Team discussed why this ad type can help brands drive traffic and increase sales, and how to best leverage it.
What’s New in Amazon Ads: Q4 2020 – Jan 2021
Pacvue’s Michael Foulkes and Stefan Jordev from Bobsled Marketing talk through a list of Amazon Advertising news and features launched during the past quarter. They also share thoughts and suggestions on how to leverage these opportunities.
2021 Advertising Outlook: A Q&A with Walmart Media Group
With So Many New Online Shoppers And Potentially Even More After Q4, How Can Brands Maximize Their Reach, Capture New-To-Brand Customers, And Increase Sales Throughout 2021 On Walmart.Com? Pacvue COO Mindy (Martin) Fashaw Sat Down With David Fenn, Head Of SMB At Walmart Media Group, To Discuss The Advertising Outlook For The Year Ahead.
Fireside Chat with Retail Bloom: 2021 eComm Checklist
We invited Nicole Reich, VP of Sales & Marketing at Retail Bloom to share thoughts around how to win in eCommerce in 2021 and her and biggest takeaways for advertising from 2020.
Friday Snack Breaks: How to Achieve Budget Fluidity
Alex Melendez and Sasha Umanskaya bring back our popular Friday Snack Breaks series. Alex shared his top three tips on how to achieve budget fluidity and some practical tips for implementing test and learn.
Catalyst and Pacvue’s Women in Ecommerce Event
Recently, we co-hosted a “Women in Ecommerce” virtual event with Catalyst to provide a space for conversations and created a community. We discussed how to plot a path to success in #eCommerce, and how to balance it all in the COVID-era.
Friday Snack Breaks: Use SOV Data for Instacart Advertising
Have you ever wondered how the Share of Voice (SOV) data can help to improve your Instacart ad performance? Our very own ad gurus Sok and Misha joined our Friday Snack Breaks series, check out this video for some practical tips they’ve prepared for you!
Friday Snack Breaks: Best Practices for Instacart Advertising
Today, Chris and Jennie will dive deeper into Instacart advertising and share some best practices we’ve seen. From launching to optimizing Instacart ad campaigns, you will find plenty of actionable suggestions in this short video.
Friday Snack Breaks: Finding the Right Keyword
In this Friday Snack Breaks episode, our in-house Instacart advertising experts Zach Zaerr and Anne Harrell chat about how to find the right keyword for your Instacart advertising during their first snack break.
Awards & Recognitions
