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Tag: Baby Formula

Baby Formula

Reckitt boosted ROAS by 91% with Pacvue and AMC insights

Overview  Reckitt, a leading consumer goods company, faced a challenge with their advertising strategy on Amazon. Enfamil®, a leading brand in the baby formula industry, wanted to increase its sales and brand awareness among new parents in the United States.   The Challenge  The current media mix was spread across search and display ad campaigns, but […]

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