2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Unlock growth across every marketplace

Pacvue unifies retail media, commerce operations, and measurement into one AI-powered platform so teams can plan faster, optimize smarter, and grow across every marketplace.

Pacvue powers the people who power commerce

Automate and optimize retail media execution

Managing retail media across multiple retailers requires constant optimization. As campaigns, keywords, and budgets scale, manual adjustments slow teams down and create inefficiencies.

Pacvue uses AI-powered optimization and automation to continuously improve performance across bids, budgets, pacing, and timing. Teams can execute at scale while reducing manual work and staying competitive across marketplaces.

See the full picture with connected reporting and insights

Retail media performance is often fragmented across dashboards, portals, and spreadsheets. This makes it difficult to understand what is driving results and where to focus next.

Pacvue brings reporting, dashboards, and insights together in one unified view. By connecting advertising and commerce data, teams gain faster visibility, better alignment, and clearer direction for decision-making.

Scale efficiently with intelligent automation

As spend and assortment grow, inefficiencies quickly lead to wasted budget and lost revenue. Managing budgets, keywords, and recovery manually does not scale.

Pacvue automates critical workflows like budget management, keyword harvesting, and revenue recovery. Automation helps teams scale execution, reduce wasted spend, and protect profitability without increasing operational complexity.

Win your category with SOV and competitive intelligence

Growing share requires understanding performance within the broader category, not just at the campaign level. Without competitive context, opportunities are easy to miss.

Pacvue delivers share of voice and category insights that help teams understand visibility, competitive dynamics, and where to invest next. With this context, teams can prioritize smarter actions and compete more effectively across retailers.

Automate and optimize retail media execution

Managing retail media across multiple retailers requires constant optimization. As campaigns, keywords, and budgets scale, manual adjustments slow teams down and create inefficiencies.

Pacvue uses AI-powered optimization and automation to continuously improve performance across bids, budgets, pacing, and timing. Teams can execute at scale while reducing manual work and staying competitive across marketplaces.

See the full picture with connected reporting and insights

Retail media performance is often fragmented across dashboards, portals, and spreadsheets. This makes it difficult to understand what is driving results and where to focus next.

Pacvue brings reporting, dashboards, and insights together in one unified view. By connecting advertising and commerce data, teams gain faster visibility, better alignment, and clearer direction for decision-making.

Scale efficiently with intelligent automation

As spend and assortment grow, inefficiencies quickly lead to wasted budget and lost revenue. Managing budgets, keywords, and recovery manually does not scale.

Pacvue automates critical workflows like budget management, keyword harvesting, and revenue recovery. Automation helps teams scale execution, reduce wasted spend, and protect profitability without increasing operational complexity.

Win your category with SOV and competitive intelligence

Growing share requires understanding performance within the broader category, not just at the campaign level. Without competitive context, opportunities are easy to miss.

Pacvue delivers share of voice and category insights that help teams understand visibility, competitive dynamics, and where to invest next. With this context, teams can prioritize smarter actions and compete more effectively across retailers.

Automate PPC Campaigns

Use AI-powered optimization and automated rules to manage bids, budgets, and pacing more efficiently across retailers.

Optimize with Dayparting

Adjust bids by time of day to capture demand when shoppers are most likely to convert and reduce wasted spend.

Measure Share of Voice

Track brand, keyword, and ASIN visibility to understand competitive position and guide smarter media decisions.

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Win the Buy Box

Connect Buy Box tracking with advertising to avoid wasting spend and stay competitive on high-value products.

Pacvue brings order to the chaos

With just one login, your team can gain deep insights and optimize their work across 100+ retailers and 30+ countries.

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance on Amazon. By connecting Pacvue Advertising and Pacvue Commerce, we could manage campaigns with a deeper understanding of what was actually happening on the digital shelf. This alignment between media and operations completely changed our approach.

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
the pacvue difference

Helping teams execute at scale for 70,000 brands and agencies

All case studies
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Pacvue
With Pacvue’s Managed Onboarding, Instant Pot Brands seamlessly transitioned to in-house management of their retail media programs.
260% Increase in sales
22% Increase in conversion rate
54% Increase in ROAS
Read the case study
Pacvue
Panasonic achieved significant improvements in sales, iROAS, and new-to-brand customer acquisition by leveraging Pacvue’s integration with Profitero+ Digital Shelf Signals.
99% Increase in total sales
83% Increase in new-to-brand sales
33% Increase in IROAS
Read the case study
Pacvue
Aiming to maximize sales while maintaining advertising efficiency, WPP Media turned to Pacvue’s Automated Rules to optimize Amazon Ads for Mars within Saudi Arabia.
76% Increase in ROAS
155% Increase in sales
60% Increase in NTB sales
Read the case study
Pacvue
Pacvue’s full-suite solution helped Duracell recover lost revenue by resolving 
co-op discrepancy problems and reinvesting spend in the most profitable areas.
$1M+ Recovered revenue in six months
93% Total quantity success rate
20% Increase in buy box ownership
Read the case study
Pacvue
Working with Pacvue, Olly tested brand term targeting on Walmart Connect in its Sponsored Search campaigns which helped increase new-to-brand purchases.
85% Increase in ROAS
330% Increase in sales
300% Increase in new-to-brand sales
Read the case study

Built for teams managing retail media at scale

See how Pacvue helps brands and agencies automate execution, connect insights, and drive smarter performance across marketplaces.