Making Sense of MCP: Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce media operations. June 30th, 9 AM PDT / 12 PM EDT.

Enterprise AI
MCP
Press Release
Product Updates

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Report MCP, the first capability available through Pacvue’s MCP server, lets brands and agencies pull advertising data across Amazon, Walmart, Instacart, and more directly from the AI tools they already use.

Press Release
Product Updates
Retailer News

Unlocking Smarter Commerce Media with Walmart Scintilla Data 

Pacvue is among the first technology partners to integrate with Scintilla Media Data Feed, helping teams act on their Walmart data more effectively, manage and scale sophisticated Walmart media programs more easily, and connect media decisions more closely to growth outcomes. 

Press Release
Product Updates

Pacvue and The Trade Desk Expand Partnership with Universal Integration

Pacvue and The Trade Desk today announced an expanded integration that will enable advertisers to manage and optimize The Trade Desk campaigns directly within Pacvue’s Commerce Operating System. Brands will be able to execute programmatic campaigns across advertising, campaign, ad group, audience, item set, and creative levels. 

Press Release
Product Updates
Retailer News

Pacvue Announces Activation of Walmart DSP

Pacvue is excited to expand our long-standing partnership with Walmart Connect, which will integrate Walmart’s demand-side platform (DSP) into the Pacvue AI-Powered Commerce Media OS. The integration, slated to launch this spring, will allow advertisers to build, automate, and optimize Walmart DSP campaigns alongside onsite placements via Pacvue Advertising.  Walmart DSP enables brands to extend the impact of Walmart’s first-party shopper data beyond onsite placements, offering advertisers access to an estimated 150 million customers served in Walmart stores and online per week (Source: Walmart annual report papers, March 14, 2025), including more […]

Product Updates

Pacvue Launches Pacvue Agent, Advancing AI-Powered Commerce Media Execution

Pacvue Agent extends the company’s AI-Powered Commerce Media OS, helping brands execute workflows up to 200x faster, achieve up to 80x faster time to insight, and improve performance by up to 54%.  LOS ANGELES, April 14, 2026 (GLOBE NEWSWIRE) – Pacvue announced today the launch of Pacvue Agent, the next evolution of its AI Outcome Engine that moves commerce media from analysis and explanation to recommendation […]

Product Updates
Retailer News
Tesco Media and Insights

Pacvue Strengthens EMEA Presence Through Strategic Retail Media Partnership with Tesco Media and Insights Platform

Through an integration with Epsilon Retail Media, brands can now activate, optimize and measure sponsored product campaigns on Tesco directly within Pacvue, alongside existing campaigns across other major retail marketplaces.

Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10
Product Updates
Retailer News
Strategy & Trends

Pacvue Expands to Discovery Commerce with TikTok Shop & Advertising Integration

Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10 LOS ANGELES, June 02, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the integration of TikTok […]

Pacvue Launches Walmart Display Campaign Management to Seamlessly Create and Manage Onsite Display Campaigns
Product Updates
Retailer News
Strategy & Trends

Pacvue Launches Walmart Display Campaign Management to Seamlessly Create and Manage Onsite Display Campaigns

Beginning today, Walmart Connect advertisers can leverage Pacvue to launch and optimize onsite display ads, simplify workflows and target high-value shopper segments using Walmart’s first-party data LOS ANGELES, Feb. 26, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the launch of Walmart Display Campaign […]

Commerce Automation
Product Updates
Strategy & Trends

Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC

Starting today, businesses outside of North America can utilize Pacvue’s full suite of campaign management tools to optimize their Amazon DSP (Demand-Side Platform) campaigns LOS ANGELES, Jan. 27, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon […]

NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies
Commerce Automation
Company News
Product Updates

NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies

New collaboration unlocks deeper insights to provide clients with the competitive edge needed to thrive in today’s digital retail environment CHICAGO and LOS ANGELES, Dec. 09, 2024 (GLOBE NEWSWIRE) — NIQ, the world’s leading consumer intelligence company, and Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced a strategic alliance […]

iROAS Announcement
Commerce Automation
Company News
Product Updates

Pacvue Debuts New Incrementality Console to Help Advertisers Grow Incremental Revenue with Accurate and Actionable Insights

Using an industry-leading proprietary model, Pacvue provides a highly precise estimate of the incremental sales generated from marketing activities, enabling brands to optimize their ad strategy to have greater overall impact LOS ANGELES, Sept. 17, 2024 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and advanced measurement, […]

Announcements
Certification
Product Updates

Pacvue Proudly Announces Amazon DSP Reseller Certification

Certification recognizes Pacvue as an Amazon-approved partner for its expertise in Amazon DSP campaign management LOS ANGELES, June 28, 2024 (GLOBE NEWSWIRE) — Pacvue, the industry’s first commerce acceleration platform, today announced it’s now a badged Amazon DSP reseller. Through Pacvue, advertisers can accelerate growth by activating Amazon DSP with the benefit of ongoing support, training […]

Awards & Recognitions

Amazon AdTech Reseller Badge