2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Pacvue for Walmart Connect

Unified Walmart execution in one platform

Connect Walmart media, commerce, and performance signals to drive smarter decisions, reduce wasted spend, and scale profitable growth.

Unify and execute Walmart media and commerce in one system

Automation to help teams plan, activate, and optimize full-funnel Walmart performance.

Retail-Aware Media Control

Align campaigns to real-time retail signals like inventory, Buy Box, and pricing, so spend stays focused on what can convert.

Demand & Share Growth

Capture high-intent Walmart shoppers and increase visibility across Sponsored Products, Brands, Video, and Onsite Display.

Predictive Performance 
& Optimization

Turn performance data into clear next actions with automation and AI that prioritize what to optimize, when, and why.

All-in-One Walmart Connect Execution

How Pacvue powers Walmart growth

Align media with real Walmart conditions

Connect Sponsored Products, Brands, and Onsite Display with real-time retail signals
Automatically adjust bids based on inventory, Buy Box, and profitability
Reduce wasted spend by prioritizing in-stock, high-converting products
Respond faster to competitive shifts and demand changes
See how retail-aware execution improves Walmart performance

Activate across search and display without fragmentation

Manage Sponsored Products, Brands, Video, and Onsite Display in one platform
Coordinate campaigns across the full shopper journey, from discovery to conversion
Launch and scale campaigns faster with structured workflows and automation
Reach new-to-brand and high-intent shoppers with smarter targeting and audience insights
Discover how Pacvue powers full-funnel activation

Turn performance data into actionable optimization

Consolidate Walmart data into a single source of truth
Identify what’s driving performance and prioritize the next best actions
Optimize budgets, bids, and targeting based on real-time performance signals
Measure impact beyond ROAS to improve efficiency and drive better business outcomes
See how to optimize Walmart performance with better visibility

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy. … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy. … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Unlock full-funnel Walmart growth in one Commerce Operating System

Pacvue replaces fragmented tools and disconnected workflows with one Commerce Operating System—connecting media, sales, inventory, and performance signals in a single platform.

This allows teams to move faster, make better decisions, and scale growth with full visibility and control.

 

Explore the platform

Retail-Aware Media Execution

Optimize campaigns using inventory, Buy Box, and pricing signals to improve efficiency and conversion

Category & Competitive Intelligence

Increase visibility across priority keywords and competitive placements

Automation & AI-Driven Optimization

Scale performance with rules-based automation, AI bidding, and budget controls

Outcome-Based Measurement

Understand performance in the context of total business impact—not just platform metrics

Unified Cross-Retailer Visibility

Track media, sales, and operational performance in one system

Ready to grow your business on Walmart Connect?

Grow and scale your business with an all-in-one commerce acceleration platform

FAQs

The next era of Pacvue is here

A shift in commerce media intelligence launches April 14.

 

Be the first to know.

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