2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Pacvue for Target

Drive Growth Across Target Commerce

Plan, activate, and optimize retail media and operations together—connecting campaigns, sales, and inventory to improve performance across Target.

Unify media and commerce across Target

Connect retail media, sales, and operations to drive better performance across in-store and online

Unify Media & Commerce

Connect Roundel campaigns with sales, inventory, and fulfillment to improve performance and conversion.

Omnichannel Visibility

Unify media, store sales, and online performance to understand what drives total Target growth.

Digital Shelf & Sales Insights

Monitor store and online sales, track 3P activity, and identify issues impacting availability, pricing, and conversion.

All-in-One Target Execution

How Pacvue powers Target commerce performance

Unify retail media and commerce execution

Connect Roundel campaigns with inventory, pricing, and fulfillment signals
Align media with retail conditions to improve conversion and efficiency
Standardize execution across products, categories, and teams
Eliminate silos between media, sales, and operations
See how retail-aware execution improves Target performance

Gain visibility into sales and digital shelf performance

Track store and online sales alongside campaign performance
Monitor digital shelf conditions, pricing, and 3P activity
Identify issues impacting availability, conversion, and growth
Align teams with a shared view of performance across Target
Discover how Pacvue powers sales and shelf insights

Optimize performance with automation and real-time signals

Adjust bids and budgets based on pricing, availability, and demand
Reduce wasted spend when conversion conditions weaken
Prioritize next best actions with AI-driven insights
Execute automation with control, transparency, and governance
See how to optimize Target performance with better visibility

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy. … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy. … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Unlock omnichannel Target growth with one Commerce Operating System

Take control of how your brand performs across Target—media, sales, and retail execution in one platform.

Drive growth and improve efficiency with unified data, real-time retail signals, and automated execution across your Target business.

 

Explore the platform

Retail-Aware Media Execution

Activate Roundel campaigns with bids and budgets informed by inventory, pricing, fulfillment, and digital shelf signals

Sales & Demand Visibility

Track store and online sales alongside campaign performance to understand what’s driving total Target growth

Automation & AI-Driven Optimization

Scale performance with rules-based automation, AI-driven optimization, and budget controls across campaigns

Digital Shelf & 3P Intelligence

Monitor pricing, availability, and third-party activity to identify issues impacting conversion and performance

Unified Cross-Retailer Visibility

Track media, sales, and operational performance across products, categories, and channels in one system

Ready to grow your business on Target?

Grow and scale your business with an all-in-one commerce acceleration platform

FAQs

The next era of Pacvue is here

A shift in commerce media intelligence launches April 14.

 

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