2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Pacvue Q1 2025 Benchmark Report Cover

Q1 2025 Retail Media Benchmark Report

How did you stack up against the competition in Q1?

With current economic pressures, precision in measurement has never been more critical. Brands must have full transparency into how every dollar is working—across upper and lower funnel tactics, as well as across retailers—to understand profitability, media efficiency, and market share. Success in 2025 will be about intentional strategy, with accurate, real-time insights to know where to shift dollars and how to maximize impact. Explore the most recent data on your category and what we recommend for efficient growth.

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Reach more customers across 90+ marketplaces and retail sites. Activate smart campaign recommendations with a single click, templatize dayparting and budget management, and view performance side-by-side across retailers.

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Reach more customers across 90+ marketplaces and retail sites. Activate smart campaign recommendations with a single click, templatize dayparting and budget management, and view performance side-by-side across retailers.

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