Summary
Faced with degrading Net PPM%, ASIN priority shifts on Amazon, and inefficiencies in recovering funds from co-op programs, Duracell realigned its retail operations and advertising strategy to maintain profitability, minimize lost sales and maximize returns.
Pacvue’s full-suite solution helped the brand recover lost revenue by resolving co-op discrepancy problems and reinvest spend in the most profitable areas. The brand also strategically shifted catalog priorities by setting automated rules that helped optimize spend and performance, ensuring that every dollar worked harder.
The Solution
Duracell implemented Pacvue’s rules-based automations to optimize ad spend, protect profitability and manage catalog priorities:
- Rules-Based Automations: Leveraged real-time retail signals to dynamically adjust bids based on Net PPM%, inventory levels, and Buy Box win rates to maximize efficiency and profitability.
- Revenue Recovery: Automated the identification and reclamation of lost revenue from chargebacks and co-op discrepancies, minimizing profit leakage and freeing up $1M+ in funds for reinvestment.
Results
By recovering lost profits and reinvesting funds into the most profitable areas, the brand achieved long-term scalable growth.
- $1M+ recovered revenue in six months
- 93% Total Quantity (QTY) success rate
- +20% Buy Box ownership
