When brands are agile with their inventory, ad budgets, promotions, and competitive tactics, they sell more, improve margins, and gain category share. But when you’re managing a multi-channel commerce strategy, maintaining that level of agility can be a major challenge. The sheer scale and data complexity, made even more difficult by non-standard measurements across retailers, makes this a difficult challenge to tackle.
In this article we’ll explore how leading brands and agencies are addressing this head on by:
- Using omnichannel commerce platforms that consolidate key metrics across spend, sales, ROAS, and other crucial KPIs to drive better decision-making.
- Creating easy-to-customize, cross-retailer dashboards that give everyone the intelligence they need to improve their game—from leadership, to sales, marketing, and operations.
- Accessing unified reporting tools that make ad budgets go further by tracking cross-retailer performance metrics like Share of Voice (SOV).
Why your brand needs an omnichannel commerce strategy in 2025
Customer behavior is fragmented: omnichannel marketing is essential.
Today’s shoppers are everywhere. Consumers browse and buy across marketplaces, retailer websites, social platforms and physical stores. To stay competitive, brands need to meet customers wherever they shop. An omnichannel approach will offer your shoppers a seamless experience across every touchpoint.
Loyalty is in decline: it’s harder than ever to retain customers
Today’s shoppers can quickly compare convenience, price, and availability. These factors can often over-ride their loyalty to any single retailer and make path-to-purchase behavior difficult to predict. A multi-retailer retail media strategy broadens your brand’s reach and offers more opportunities to find new-to-brand customers on other channels.
Spreading Risk: Single-Channel Sales vs. a Multichannel Strategy
Relying on one retailer leaves your brand exposed to stock issues, policy changes, and declining performance; a multi-retailer or omnichannel strategy spreads the risk. It also increases resilience. Different retailers attract different segments so being present on many channels makes your brand more adaptable to market shifts.
Flexibility and choice leads to more control, more data and greater ROI from retail media networks
Cost per click (CPC) is increasing. Running campaigns across multiple retail media networks allows you to scale, test new audiences, and shift budgets based on the channels that perform best. A multi-retailer presence also unlocks deeper insights, allowing you to spot trends, refine messaging, and optimize pricing based on what resonates with different segments.
The Challenges of Selling across Multiple Retailers
A multi-retailer strategy can offer reach and growth, but it also introduces new levels of complexity especially around measurement and advertising. As pressure can rise to prove performance and make wise budget decisions, these challenges can become harder to ignore:
Fragmented performance data
Each retailer provides its own metrics and dashboards, often with inconsistent definitions and limited visibility.
Lack of standardized measurement
ROAS, conversion tracking, and attribution models vary by platform, making it hard to compare results fairly.
Siloed reporting
Monitoring how well your product is performing on the digital shelf across more than one retailer (e.g., Share of Voice, product availability, Boy Box postition, category share, content optimization, and conversion) is a labor-intensive process unless you’re using a unified commerce analytics platform like Pacvue.
Without a unified view of advertising performance, it’s difficult to allocate spend based on true return or incremental value.
Four ways to simplify and optimize your multi-retailer strategy with Pacvue
Pacvue centralizes omnichannel data and insights by integrating sales, advertising and operational metrics into a unified platform. By eliminating data silos, Pacvue gives you a comprehensive view of your eCommerce performance—making it easier to drive growth and prove ROI.
#1. Customizing insights for executives, marketers and agency clients
When you’re managing a multi-retailer strategy—across marketplaces like Amazon, Walmart, Target, Kroger, or platforms like Criteo—your data is often scattered and inconsistent. Pacvue’s customizable dashboards allow you to monitor key performance indicators (KPIs) across various retailers in real time.
Without a unified reporting tool, it’s challenging to make sense of all the data—extracting it from silos and trying to find common comparisons, measures and trends. Plus, different teams and stakeholders want to see different insights:
- Leadership teams want to track investment and strategy impact
Retail media teams need granular performance data to optimize ROAS across campaigns Agency partners often need to share clear results with clients. Whether you’re checking in for a weekly review or compiling insights for a board meeting, customizable, centralized reporting dashboards, like Pacvue’s Executive Dashboard will give you and your colleagues a real-time look at:
- Cross-retailer or single retailer insights
- The true cost of acquiring customers and retailer profitability
- Period-over-period changes
- Performance metrics alongside the actions that influenced them, e.g., budget adjustments and automated rules that have delivered the best outcomes.
#2. Monitoring cross-retailer Share of Voice (SOV)
Whether it’s through paid or organic search, Share of Voice (SOV) data in real time is one of the most valuable insights marketers have. SOV helps you decide which products need more ad support and which are comfortably visible thanks to their organic position. Pacvue’s Cross-Retailer Custom Dashboards enable users to gain holistic insights faster with custom-tailored views of their campaign, keyword, product, and SOV data across multiple retailers and marketplaces, including Amazon, Walmart, Instacart, Criteo, Target, Kroger, and Chewy.
How Pacvue’s Cross-Retailer Share of Voice reporting works
Using the Pacvue HQ control panel, you can create—or import—keyword groups for each product (called SOV Groups). These groups allow you to:
- Monitor keyword rankings across Amazon, Walmart, Instacart, Target, and more—all from one place
- Easily sync keyword groups across new retailer accounts using simple copy-and-paste functionality
- Add competitor brands to benchmark performance
- Choose from a wide range of SOV metrics, including paid vs. organic presence, ad frequency, Top 10 placements, and more
From one consolidated view, you can see where your brand stands on one or across many retailers, compare keyword performance, and identify gaps and opportunities.
#3. Integrating advertising and commerce data for better, faster decisions
Pacvue’s unified commerce platform blends omnichannel eCommerce data (including sales, share of voice, Buy Box status, price, inventory, and content performance) with Pacvue’s advertising console. This allows you to quickly adjust your retail media campaigns to respond to changes picked up by your digital shelf monitoring tools. For example, you can automatically pause ads for out-of-stock products or put a budget cap on specific products if bidding becomes too competitive.
With all your commerce and ad data in one place, you gain the agility needed to maximize ROI across multiple retailers.
#4. AI-powered automation that helps you optimize and scale multi-retailer campaigns
The Pacvue Advertising platform leverages AI to automate campaign optimizations, budget pacing and bid adjustments, giving you an efficient way to manage complex multi-retailer and omnichannel campaigns at scale.
How Pacvue leverages AI for agility and efficiency
- Campaign AI automates bid, budget, and keyword management in line with your campaign performance goals. With Pacvue, manual intervention is not required.
- Automated Rules in Pacvue allow you to create a set of logical rules that dynamically adjust bids, pause ads for out-of-stock items, or modify budgets based on performance metrics. Pacvue’s rules-based automations perform 24/7 so that you can be sure your campaigns are always optimized.
- Dayparting and Budget Scheduling in Pacvue allows you to schedule ads during peak shopping times, optimizing impressions and conversions.
Ensuring multi-channel retail success in 2025
Success in 2025 will depend on how well your brand can manage complexity across multiple retail platforms. As competition intensifies and customer journeys become more fragmented, brands must stay agile and data-driven. The right tools make all the difference.
Pacvue gives you the clarity, control and automation needed to simplify your multi-retailer strategy. With unified reporting, custom dashboards, real-time Share of Voice tracking and AI-powered automation, you can reduce manual effort and improve decision-making. Most importantly, you’ll be ready to scale your strategy, reach new customers, and drive better results across every channel that matters. If you’re ready to simplify your strategy and unlock growth across multiple channels, meet with a Commerce expert today.
