Dive deep into commerce expertise
Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.
2023 Cyber 5 Unwrapped CPC Report
December 12, 2023 2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October. But how did Amazon and Walmart ad performance hold up this Cyber 5 compared to previous years? Our 2023 Cyber […]
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Q3 US CPC Report: Retail Media Benchmarks
Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report which compiles eCommerce advertising data from thousands of brands across every major product category. Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.
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Q3 EMEA Amazon Performance Report
Explore the latest performance benchmarks and insights for Amazon Sponsored Products from the UK, Germany, France, Italy & Spain. Our exclusive data covers trends and insights from the last 5 quarters for key advertising metrics including cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates.
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Prime Day 2020 CPC Report
In 2020, online shopping behavior changed dramatically in response to COVID-19. How should your brand respond to these changes? As Amazon made adjustments in response to the COVID-19 pandemic, advertisers adapted to an unconventional Prime Day 2020. With Prime Day moved to Q4 and serving as the holiday shopping season’s kickoff event, expectations were somewhat […]
Q3 2020 CPC Report: Increased Costs and Competition for Amazon Ads
Amazon Advertising Insights to Guide Your eCommerce Strategy 2020 was an unprecedented year for eCommerce advertising with COVID-19 and changes to US spending habits affecting the industry. How should these changes factor into your eCommerce strategy moving forward? With consumers continuing to turn to eCommerce for their shopping needs, online advertisers have invested heavily on […]
Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market
Amazon Ad Growth Through an Uncertain Market How did the massive eCommerce growth and changes in consumer behavior caused by the COVID-19 pandemic affect Amazon advertisers? What lessons from Amazon ad performance in Q22020 should factor into your future ad strategy? The beginning of Q2 2020 saw the height of brick & mortar shutdowns and […]
Q1 2020 CPC Report: How COVID-19 Is Impacting Amazon Ads Performance
How COVID-19 Is Impacting Amazon Ads Performance Due to the global pandemic that essentially shut down the US economy, the first quarter of 2020 experienced unprecedented challenges for the advertising industry. Despite pervading uncertainty, Amazon is currently one of the best-positioned platforms. In our latest CPC report, we analyzed our advertisers’ data in Q1 2020 […]
Q4 2019 CPC Report: Increased Competition on Amazon
As most brands continue to increase spending on Amazon advertising, competition is becoming more intense for Sponsored Products. This changing landscape underscores the growing importance of using data and technology to inform strategy. In this report, we’ll share the following key findings with you: …and more. Fill out the form to download the full report!
2019 Cyber Five CPC Report
Now that Black Friday and Cyber Monday 2019 have concluded, Pacvue can share initial insights into what we observed during some of the biggest shopping days of the year and what this means for Amazon advertisers, vendors and sellers. In this report, we’ll share the following key findings with you: […]
Holiday Q4 2019 Planning Guide
Pacvue has put together a list of deadlines, deal quality guidance, and best practices on what you can do to make your 2019 Q4 the best you’ve ever had. In this three-part guide, we’ll help you prepare your products for the busiest time of the year by focusing on three key strategic areas: Part 1: […]
Q3 2019 CPC Report: Advertising Growth & Prime Day Impact
Amazon Advertising Insights to Guide Your eCommerce Strategy To measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q3 2018 to Q3 2019, we set out to answer three main […]
Q2 2019 CPC Report: Sponsored Brands vs Sponsored Products
Amazon Advertising Insights to Guide Your eCommerce Strategy In an effort to measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q2 2018 to Q2 2019, we set out to […]
Q1 2019 CPC Report: Advertising on Amazon
Amazon Advertising Insights to Guide Your eCommerce Strategy According to eMarketer, Amazon’s share of digital ad spend has increased by 29% in the past year. This increased competition drives up the cost of advertising on Amazon and makes it more challenging to execute profitable marketing campaigns. We set out to answer three questions: Download the […]
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