Accelerate performance on Walmart Connect
Connect the scale, reach and data of Walmart Connect with your advertising strategy via Pacvue’s all-in-one retail media solution, built to drive incremental sales, market share and profitability.
Increase sales at America’s largest retailer
From Sponsored Products to Sponsored Brands and Sponsored Videos support, plus advanced automations, Pacvue powers your growth and measures the real impact of your Walmart Connect ads on both online and offline sales.
Streamline & Scale Walmart Search and Display with Advanced Audience Targeting
Build more precise campaigns with Walmart’s first-party data. Pacvue’s new Audience Management tools let you go beyond broad targeting and engage the right shoppers with tailored messaging.
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Custom Audiences
Build foundational segments with multiple methods: Rule-Based, Item Propensity, Brand Affinity, and Lookalike modeling.
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Advanced Audiences
Combine multiple Custom Audiences with ‘and’/’or’ logic for highly specific strategies—like targeting brand loyalists and competitor loyalists, while excluding recent purchasers.
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Predictive Targeting
Find high-intent shoppers with signals like item propensity and brand affinity.
Faster Insights & Smarter Optimizations for Walmart Display
Enhance campaign agility and prove true incremental impact with Pacvue’s new Real-Time Reporting and Sales Lift Reports. Gain actionable insights, optimize faster, and demonstrate the full value of your Display investments.
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Real-Time Display Reporting
See intraday performance and hourly trends, powering responsive automation with Budget Manager and Dayparting.
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Sales Lift Report
Quantify incremental sales, conversion lift, and revenue from your Display ads.
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Seamless Activation & Advertiser Attributes
Simplify onboarding and account management with advertiser attributes built into Pacvue.
Save time without sacrificing performance
Work more efficiently with AI and rules-based automation, dayparting, budget management, keyword recommendations and Sponsored Search bid placement modifiers, so you can spend more time on strategy.
Stay ahead of the competition with Share of Voice insights
Keep one step ahead of top competitors in your category by leveraging Pacvue’s Share of Voice insights. Uncover critical insights from keyword research, bid for first place, and prioritize your ad strategy alongside your organic visibility.
Increase sales while effectively managing budget
Manage ad spend with more control, including daypart bidding, out-of-budget tracking, budget pacing, and advanced flighting controls with a calendar view, so you can make every dollar go further.
Drive total revenue both on and offline
More Walmart shoppers are turning online. Win them across Sponsored Products, Sponsored Brands, Sponsored Videos, organic listings and offline conversions.
Pacvue is a Walmart Connect Premium+ Partner
Unlock exclusive capabilities through Pacvue’s Premium+ partnership with Walmart Connect, designed to deliver smarter retail media performance and full-funnel growth.
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Exclusive Optimization Tools
Access advanced bidding strategies, automated rules, and real-time insights, all powered by direct API integrations with Walmart Connect.
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Closed-Loop Performance Measurement
Seamlessly connect retail and media data to enable holistic attribution, optimize the customer journey, and drive measurable ROI.
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Strategic Alignment with Walmart
Stay ahead of retail media trends through Pacvue’s direct collaboration with Walmart Connect—gain early access to innovations and influence future roadmap developments.
Capture high-intent shoppers with Brand Term Targeting
Maximize visibility and defend market share by targeting keywords tied to your brand and competitors. With Walmart’s Brand Term Targeting, you can drive high-intent traffic, acquire new customers, and outpace the competition. Learn how vitamin brand Olly increased sales 330% after launching brand term targeting on Walmart.
Powering Walmart success for thousands of brands
Trusted by leading brands to deliver award-winning results
71.8%
ROAS Increase after adding bid modifiers
Hisense increased Walmart Advertising ROAS by 71.8% with Pacvue
Learn More“Pacvue is a powerful Walmart advertising tool that saved us a lot of time in reporting and optimizing our Walmart campaigns. Pacvue’s features definitely helped us exceed our Walmart advertising goals.”
Max Shen, Director of eCommerce at Hisense
66%
Increase in Sales
How The Beech-Nut Nutrition Company’s optimized ad campaigns resulted in 66% increase in sales
Learn More“ROAS did decrease, but the added sales volume made up for it. We learned our spend levels were not yet near our point of maximum yield (when incremental spend produces negative returns). Third Ear and Pacvue are terrific partners & problem solvers, especially for CPG brands who do not sell directly to consumers via first-party eCommerce platforms.”
Julia Durgee, Senior Manager Omnichannel Marketing & Insights at Beech-Nut Nutrition Company.
330%
Increase in Sales
Wellness Gets a Healthy Ad Boost
Working with Pacvue, Olly tested brand term targeting on Walmart Connect in its Sponsored Search campaigns. Various brand defense and offense tactics were used across Sponsored Products, Sponsored Brands and Sponsored Videos to help ensure high-intent customers were served best-selling products at or near the point of purchase. This approach helped introduce Olly products to new customers and increase new-to-brand purchases.
Latest Walmart insights from Pacvue
The Walmart Retail Media Ecosystem: An Advertising Bargain
Unlock new advertising opportunities with Walmart Connect’s newly launched ad types, offering advertisers new placements at efficient prices.
![Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2025]](https://stg.pacvue-dev.com/app/uploads/2024/10/Blog-Cover_Walmart-Connect-Ads-Guide-2025-scaled.webp)
Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2025]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
Leverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers
Learn how Brand Term Targeting can strengthen your brand’s category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.
Ready to grow your business on Walmart Connect?
Grow and scale your business with an all-in-one commerce acceleration platform