2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Pacvue for Instacart

Drive Instacart performance at the point of purchase

Plan, activate, and optimize Instacart shoppable ads using real-time performance data and automation to drive conversion and basket growth

Drive conversion at the point of purchase

Connect shoppable ads, performance data, and automation to increase conversions and grow basket size on Instacart.

Shoppable Ad Activation

Launch and manage Sponsored Products and shoppable display campaigns across Instacart

Conversion & Basket Insights

Track performance at the product and basket level to understand what drives purchases

Automation & Optimization

Optimize bids, budgets, and targeting with automation and real-time performance signals

All-in-One Instacart Execution

How Pacvue powers Instacart performance

Activate ads at the point of purchase

Launch Sponsored Products and shoppable ads across Instacart
Reach high-intent shoppers during the purchase journey
Manage campaigns across products and categories
Capture demand where purchase decisions happen
See how shoppable ads drive conversion on Instacart

Understand what drives basket and product performance

Track performance at product and basket level
Identify which items drive conversion and order value
Analyze shopper behavior and purchase patterns
Connect campaign performance to actual purchases
See how conversion insights drive growth on Instacart

Optimize campaigns for efficiency and scale on Instacart

Automate bids and budgets based on performance signals
Improve efficiency with dayparting, pacing, and targeting adjustment
Reduce manual optimization cycles across campaigns
Scale campaigns with consistent, automated execution
See how automation improves performance on Instacart

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy. … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy. … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Unlock Instacart growth with one Commerce Operating System

Take control of how your brand performs on Instacart—campaign execution, conversion performance, and shopper insights in one platform.

Drive growth with unified data, automation, and performance intelligence designed for shoppable commerce.

Explore the platform

Shoppable Media Execution

Activate Sponsored Products and display ads within Instacart’s purchase environment

Shopper & Sales Intelligence

Track product performance and basket-level impact to understand what drives purchases

Advanced Automation & AI Optimization

Scale performance with rules-based automation, AI bidding,  dayparting, and centralized budget control

Performance-driven Targeting

Optimize campaigns using shopper behavior and real-time performance signals

Unified Instacart Performance Visibility

Track campaign performance, spend, and outcomes across products and categories in one syst

Ready to grow your business on Instacart?

Optimize your Instacart strategy with automation, insights, and unified performance control

FAQs

The next era of Pacvue is here

A shift in commerce media intelligence launches April 14.

 

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