2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Two-thirds of the top global CPG brands are powered by Pacvue

$13B

Total Ad spend over the past three years

$150B+

Total GMV over the past three years

5 of 5

Of the largest media agencies use Pacvue

+83%

Increase in new-to-brand sales for Panasonic

+76%

ROAS exceeding growth targets for Mars

+700

BPS in Net PPM% meeting targets for Duracell