Making Sense of MCP: Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce media operations. June 30th, 9 AM PDT / 12 PM EDT.

Riku Laitasalo

VP, Client Services

Riku is a seasoned retail professional with extensive experience on the brand, agency, and technology sides of the industry. Specializing in eCommerce and retail media, Riku currently leads the Client Services team at Pacvue to deliver sustainable and scalable growth for our clients. His diverse background in technology, finance, and retail, along with direct hands-on experience working with large brands…

Riku is a seasoned retail professional with extensive experience on the brand, agency, and technology sides of the industry. Specializing in eCommerce and retail media, Riku currently leads the Client Services team at Pacvue to deliver sustainable and scalable growth for our clients. His diverse background in technology, finance, and retail, along with direct hands-on experience working with large brands enables him to lead Pacvue to deliver tailored solutions that meet diverse business needs in a continually dynamic retail environment. While his specialty is CPG and eCommerce, he has managed brands across numerous categories throughout both online and brick & mortar channels in the broader retail landscape.

Expertise:
Incrementality & Measurement Customer Success Retail Media Services Building Businesses with Software Adoption How Brands Think and Operat Thought Leadership Angle
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