2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Commerce is Complex. Pacvue Makes It Simple.

Pacvue unifies retail media, commerce operations, and measurement into one AI-powered operating system so teams can plan faster, optimize smarter, and drive profitable growth across every marketplace.

 

100+
Retail Media Networks
10%
Lift in ROAS even as spend scales
500+
Hours saved per year
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Pacvue powers the people who power commerce

Automate and optimize commerce execution

Managing campaigns across retailers is complex and time-consuming when every optimization requires manual input. As channels scale, teams need a smarter way to keep pace without losing control.

Pacvue uses AI-powered optimization and automation to help teams execute with confidence. From campaign adjustments to dayparting and rules, the platform continuously adapts to real-time signals so performance improves without constant hands-on effort.

See the full picture with connected reporting and insights

Commerce performance is often scattered across dashboards, spreadsheets, and retailer portals. This fragmentation makes it hard to understand what is working and where to focus next.

Pacvue brings reporting, dashboards, and insights together in one place, connecting media, sales, and operational data into a unified view. With clearer visibility, teams can move faster, align stakeholders, and make decisions based on the full business context.

Scale efficiently with intelligent automation

As spend and assortment grow, small inefficiencies quickly turn into lost revenue. Budget pacing, keyword management, and margin leakage require constant attention, yet manual processes do not scale.

Pacvue applies automation across critical workflows like budget management, keyword harvesting, and revenue recovery. By reducing manual intervention and surfacing issues early, teams can scale execution while protecting profitability.

Win your category with SOV and competitive intelligence

Success in commerce depends on understanding how your brand performs within the broader category, not just in isolation. Without competitive context, opportunities to gain share are easy to miss.

Pacvue delivers share of voice insights and category intelligence that help teams understand visibility, competitive dynamics, and market trends across retailers. With this context, teams can prioritize the right actions and compete more effectively where it matters most.

Automate and optimize commerce execution

Managing campaigns across retailers is complex and time-consuming when every optimization requires manual input. As channels scale, teams need a smarter way to keep pace without losing control.

Pacvue uses AI-powered optimization and automation to help teams execute with confidence. From campaign adjustments to dayparting and rules, the platform continuously adapts to real-time signals so performance improves without constant hands-on effort.

See the full picture with connected reporting and insights

Commerce performance is often scattered across dashboards, spreadsheets, and retailer portals. This fragmentation makes it hard to understand what is working and where to focus next.

Pacvue brings reporting, dashboards, and insights together in one place, connecting media, sales, and operational data into a unified view. With clearer visibility, teams can move faster, align stakeholders, and make decisions based on the full business context.

Scale efficiently with intelligent automation

As spend and assortment grow, small inefficiencies quickly turn into lost revenue. Budget pacing, keyword management, and margin leakage require constant attention, yet manual processes do not scale.

Pacvue applies automation across critical workflows like budget management, keyword harvesting, and revenue recovery. By reducing manual intervention and surfacing issues early, teams can scale execution while protecting profitability.

Win your category with SOV and competitive intelligence

Success in commerce depends on understanding how your brand performs within the broader category, not just in isolation. Without competitive context, opportunities to gain share are easy to miss.

Pacvue delivers share of voice insights and category intelligence that help teams understand visibility, competitive dynamics, and market trends across retailers. With this context, teams can prioritize the right actions and compete more effectively where it matters most.

Pacvue brings order to the chaos

With just one login, your team can gain deep insights and optimize their work across 100+ retailers and 30+ countries.
the pacvue difference

Helping teams execute at scale for 70,000 brands and agencies

All case studies
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Pacvue
With Pacvue’s Managed Onboarding, Instant Pot Brands seamlessly transitioned to in-house management of their retail media programs.
260% Increase in sales
22% Increase in conversion rate
54% Increase in ROAS
Read the case study
Pacvue
Panasonic achieved significant improvements in sales, iROAS, and new-to-brand customer acquisition by leveraging Pacvue’s integration with Profitero+ Digital Shelf Signals.
99% Increase in total sales
83% Increase in new-to-brand sales
33% Increase in IROAS
Read the case study
Pacvue
Aiming to maximize sales while maintaining advertising efficiency, WPP Media turned to Pacvue’s Automated Rules to optimize Amazon Ads for Mars within Saudi Arabia.
76% Increase in ROAS
155% Increase in sales
60% Increase in NTB sales
Read the case study
Pacvue
Pacvue’s full-suite solution helped Duracell recover lost revenue by resolving 
co-op discrepancy problems and reinvesting spend in the most profitable areas.
$1M+ Recovered revenue in six months
93% Total quantity success rate
20% Increase in buy box ownership
Read the case study
Pacvue
Working with Pacvue, Olly tested brand term targeting on Walmart Connect in its Sponsored Search campaigns which helped increase new-to-brand purchases.
85% Increase in ROAS
330% Increase in sales
300% Increase in new-to-brand sales
Read the case study

Optimize your retail media performance.

With connected insights across marketplaces, beauty and personal care brands can make smarter, faster decisions all in one place.
  • Expand reach across marketplaces
  • Maintain consistent performance across events
  • Streamline promotions with Automation

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Breaking the Silo: Putting the Retail in Retail Media
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Breaking the Silo: Putting the Retail in Retail Media

Amazon Prime Day, Target Circle Week, and Walmart Deals for Days have just wrapped up, but retail never sleeps—Back to School is already on the horizon, with holiday and seasonal events close behind. For brands, the key to sustainable success across every channel isn’t just big spending on ads during major events—it’s connecting retail media […]

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Weeks of Cover: Preventing Out of Stock Inventory, Lost Sales and SEO Ranking

The Weeks of Cover metric helps merchandising managers think of inventory in terms of time. By keeping a close eye on WoC, you can avoid inventory stock outs and lost sales.

Experience the future of connected commerce

Discover how Pacvue empowers teams to accelerate omnichannel activation from one mission control.

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