Making Sense of MCP: Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce media operations. June 30th, 9 AM PDT / 12 PM EDT.

Melissa Burdick

President and Co-Founder

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up.

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.

Expertise:
Industry news and trends Retailer Partnerships Role as a Female Founder Thought Leader Community Builder Moderator
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Real-world expertise shaping the future of retail media and commerce

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