Summary
After experiencing wasted ad spend due to lack of visibility into real-time retail signals, the brand partnered with Pacvue to integrate their advertising and retail operations strategy. As a result, they were able to resolve Buy Box losses to third-party sellers and address inventory issues, enabling true ASIN-level profitability and driving incremental sales growth.
The Solution
Pacvue partnered with the brand to develop a detailed media playbook, in combination with Commerce automation, enabled a strategic shift from problem ASINs to more profitable ASINs. This strategy provided a structured framework to optimize budget allocation, refine bidding strategies, and maximize ad impact.
- Inventory Weeks of Cover Rules: Automated bid adjustments and campaign pauses when ASIN inventory fell below thresholds, preventing wasted spend and reallocating budgets to stronger products.
- Buy Box Rules: Paused ad campaigns when Buy Box ownership dropped below a specified percentage, ensuring ad spend prioritized profitable ASINs.
Results
The media team partnered with Pacvue to leverage its commerce operations and retail media platform, addressing operational challenges and optimizing advertising strategies with real-time retail signals.
- +34% in Ordered Revenue YoY
- +53% in ROAS YoY
- +14% in ASP YoY
- 11,900 Automated Pauses across ASINs in 2024
“”Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.””
