Pet Food
Instinct increased ad sales 121% and grew their ROAS 33% on Amazon
The Challenge Instinct had previously employed only single-ASIN advertising campaigns with a limited number of keywords. They also knew that they had a large competitor in their primary category on Amazon, and they were consistently battling for #1 Share of Voice in the category, especially for certain high-volume keywords. The Solution In January 2020, Instinct […]
Pet Food
A leading Premium Pet Food brand partnered with Dentsu agency Merkle to drive strategic and efficient ads management on Chewy
Overview Chewy is a premium pet food brand dedicated to improving the lives of pets and their parents. Launched in 2011, Chewy combines the tailored services of a local pet store with the convenience of eCommerce. With more than 20 million active customers, Chewy generated over $10 billion in net sales during the 2022 fiscal […]
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