Retailer News
Strategy & Trends
2 minutes
Responsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative
Retailer News
6 minutes
Amazon Product Update – Three Beta Features to Watch
Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.
Retailer News
3 minutes
Amazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
Retailer News
2 minutes
Walmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program
Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.
Retailer News
Strategy & Trends
2 minutes
Retail Dive: WSJ: Amazon tests private label pop-ups on product pages
from an article that originally appeared in Retail Dive
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