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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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3 min readNavigating Q1 2023 Advertising Insights, Commerce Benchmarks, and Performance Strategies
Q1 2023 recap of quarterly trends and strategies for success featuring Pacvue's CPC Report and webinar that covered advertising performance for Amazon, Walmart, and Instacart Ads.
2 min readUnlocking European Growth with Amazon EEA
This post covers Amazon's newly launched European Expansion Accelerator (EEA) program, what it offers, strategies to gain a competitive advantage, and how Pacvue’s Commerce Acceleration Platform can supercharge your growth in Europe.
2 min readDemystifying Amazon DSP Metrics: A Conversation with Kiri Masters
Kiri Masters of Acadia discusses how brands can level up their Amazon DSP metrics and track incremental growth more effectively with Amazon Marketing Cloud (AMC).
3 min readQ1 2023 Commerce Review: Key Takeaways and Trends
Key updates, product releases, and positive changes from Pacvue and the industry in Q1 2023.
2 min readPacvue Unveils the Industry’s First Commerce Acceleration Platform
Pacvue, the commerce acceleration company, announces its rebrand and the delivery of a new integrated suite that combines marketplace operations, retail media activation, and measurement into a single platform.
< 1 min readMaximizing Commerce Potential: Pacvue’s Bold New Look
Maximize your commerce potential. We're thrilled to unveil our new company-wide rebrand.
3 min readWhat You Need to Know About Amazon’s New Streamlined FBA Capacity Management System
Amazon's new FBA Capacity Management System streamlines giving sellers greater capacity limits, more control, and visibility over their inventory and supply chain.
3 min readUncovering the Power of Rakuten: Your Key to Japan’s Booming Ecommerce Market
This post covers how to expand your eCommerce brand into Japan's booming market on the Rakuten marketplace.
3 min readThe Rising Popularity of Amazon Marketing Cloud and How Pacvue Makes It More Actionable
This post details why AMC has grown so popular, new features brands can consider, and how Pacvue’s AMC dashboard is giving advertisers competitive advantages in their categories.
2 min readBloomberg Technology: What Does Amazon’s Q4 Earnings Mean for Advertising?
Pacvue's Co-Founder and President Melissa Burdick shared her insights on Amazon's Q4 earnings and advertising growth on Bloomberg Technology.
2 min readBridging the Gap: Connecting Retail and Commerce Data
Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.
4 min readMaximize Walmart Advertising Potential with Variant Bidding
Walmart advertisers can now use Walmart Variant Bidding to promote various product variants, which enhances product listings for both shoppers and advertisers.
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