6 minutes
Final Prep for Cyber 5 2023: Quick Tips for Brand Success
Cyber week 2023 is just around the corner, and while you likely have your strategy in place, don’t forget to take into account these last-minute tips and tricks. Leveraging the trends from Cyber 5, 2022 is a great place to start. In 2022, advertisers spent slightly less on Black Friday, with more budget being spent […]
18 minutes
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Amazon to Target
Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Glossy+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s […]
6 minutes
Insights from Prime Big Deal Days
With the holiday shopping season starting earlier and earlier, Amazon kicked off its two-day Prime Big Deal Days event for the second year in a row on October 10-11. Previously known as the Prime Early Access Sale in 2022, the second Amazon Prime sale of the year allowed Prime Members to start holiday shopping earlier this year […]
8 minutes
Prep for Prime Day 2023: Strategies for Brand Success
As brand marketers, understanding the dynamics of Prime Day and developing effective strategies is crucial to seizing the opportunities presented during Prime Day. This year, Amazon has confirmed a date for Prime Day 2023, starting at 3 a.m. EDT from July 11-12 and spanning multiple countries across the globe. EMarketer’s latest Insider Intelligence report reveals […]
3 minutes
Amazon (Then and Now): Insights from Melissa Burdick
In a recent interview, Melissa shared her unique insights and experiences on the platform's evolution, speaking with Joie Roberts on Fearless Sellers: The Women of Amazon.
5 minutes
Create, Don’t Wait for Industry Standard KPIs in Retail Media and eCommerce
What is driving KPI standardisation across retail media, why full-funnel tracking is now table stakes and the role of retailers
6 minutes
Amazon DSP vs. Sponsored Display in 2023
Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.
4 minutes
Accelerate on Amazon Despite Austerity in Europe
Why brands with full-funnel, cross-retailer strategies and cross-platform promotion will win in European Retail Media and eCommerce
2 minutes
Harnessing Incrementality in Enterprise eCommerce and Retail
Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.
6 minutes
The Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands and Agencies
This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.
3 minutes
Boosting Profitability with Effective Amazon Strategy
Explore expert insights from Caterina Dragà , Amazon Marketing Specialist at FordeBaker, as she shares effective strategies to boost profitability and improve organic rank for eCommerce brands in an increasingly competitive landscape.
3 minutes
Elevate Your European Amazon Game: Pacvue Commerce & Ads for Increased Profits
Selling on Amazon Europe presents opportunities and challenges, but Pacvue Commerce & Ads offers a comprehensive solution to optimize brands' online presence, overcome obstacles, and achieve profitability and revenue growth in the European market.
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