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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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2 min readAnnouncing Pacvue for Instacart: Programmatic Management for Featured Products
Today, Pacvue announced full campaign management capabilities for Instacart Featured Products advertising. Pacvue is one of the first to market with this solution.
4 min readWhat US Brands Need to Know About Expanding into Amazon in Europe
How brands can successfully expand into the European marketplaces.
3 min readWhy Some SKUs Can’t Win Paid Search on Walmart
We are sharing some tips you can use to succeed in paid search on Walmart.
5 min readWinning Better Together: Building a Cohesive Ad Strategy Across Marketplaces
Here are a few ways to build a cohesive strategy across Amazon, Walmart, and Instacart.
3 min read[Case Study] Marketing Agency Uses Pacvue to Improve Walmart Advertising Optimization and Reporting
After using Pacvue, an independent, creative marketing agency achieved a 65% increase in ROAS, and time savings of 45% fewer hours per week managing campaigns.
5 min readWhy Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
4 min readWalmart vs. Amazon: 5 Key Differences in Paid Search
You may be tempted to replicate your Amazon ad campaigns for the Walmart platform, but that would be your first mistake.
5 min readQ&A: eCommerce Tips for the Beauty Industry
Rina Yashayeva, VP of Marketplace Strategy at Stella Rising, talks about how the beauty industry has changed, and what brands can do about it.
5 min readEarly Trends and Insights: Walmart.com Advertising
Here are some early benchmarks, trends and insights from the first few months of Pacvue’s partnership with Walmart.
6 min readThree Reasons Winning Top of Search Doesn’t Matter
While reach is an important component to a brand’s overall strategy, in this article we will focus solely on sales efficiency.
3 min readTikTok 101 and Opportunities for Brands
TikTok provides brands with the opportunity to create viral moments in a way that no other platform has ever done before.
3 min read4-Step Roadmap to Walmart Advertising Success
Walmart advertising best practices, 4-step Roadmap to Walmart Advertising success, and biggest differences between Walmart and Amazon ads.
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