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Strategy & Trends
Read time 4 minutes
June 22, 2021

6 Tips to Grow Sales with Amazon Sponsored Brands Video Ads

How to leverage SBV to differentiate your products from the competition and educate new customers, ultimately growing sales.

Strategy & Trends
Read time 5 minutes
June 18, 2021

How CPG Brands Can Win Grocery and Convenience Retail Media with Instacart

CPG brands looking for new ways to grow brand awareness, increase repeat purchase behavior, and cross-sell should all take advantage of convenience retail media.

Strategy & Trends
Read time 3 minutes
June 9, 2021

Use Gopuff Advertising to Reach Instant Needs Shoppers

Now, thanks to our integration with the CitrusAd open API, marketers can manage their Gopuff Sponsored Product and Sponsored Search campaigns directly in Pacvue.

Strategy & Trends
Read time 9 minutes
June 4, 2021

5 Reasons Amazon DSP is a Powerful Tool for Any Advertiser

Amazon’s Demand Side Platform (DSP) is not just for brands selling on Amazon.

Data and Insights
Strategy & Trends
Read time 4 minutes
June 3, 2021

2021 EMEA Marketplace Trends and Data Insights

Current data trends and how to develop marketplace-specific content that converts.

Strategy & Trends
Read time 8 minutes
June 2, 2021

Everything You Need to Prepare for Amazon Prime Day 2021

Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.

Strategy & Trends
Read time 5 minutes
May 26, 2021

How Agencies Should Leverage Amazon DSP

Looking to increase the ad placement opportunities you can deliver and provide more tailored, targeted campaigns for your clients? Amazon DSP campaigns can be a good choice.

Strategy & Trends
Read time 6 minutes
May 7, 2021

Improve ROAS with Amazon Product Targeting vs Keyword Targeting

Differences between Product Targeting and Keyword Targeting on Amazon, how to leverage product targeting to achieve strategic objectives, and more.

Strategy & Trends
Read time 5 minutes
April 30, 2021

Test & Learn Amazon Advertising: 6 Use Cases to Try

Use cases based on real Pacvue users taking advantage of the Pacvue Test & Learn framework from our Strategic Consulting team.

Data and Insights
Strategy & Trends
Read time 8 minutes
April 8, 2021

How Amazon Retail Promotions Affect Marketing Metrics

Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.

Strategy & Trends
Read time 4 minutes
April 5, 2021

Overview and Benefits of Advertising Optimization Rules

Best practices for using optimization rules.

Strategy & Trends
Read time 4 minutes
March 29, 2021

Criteo Fast 5: Facts to Know and Recommendations

Here are five things you need to know about Criteo Retail Media advertising campaigns, along with five recommendations from our strategic consulting team.

Awards & Recognitions