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Driving $3 billion in revenue and claiming just over 21% of market share in 2024, it’s clear that Instacart is a major player in the third-party grocery delivery space.
That’s why Pacvue’s Melissa Burdick recently sat down with Ali Miller, VP of Product Management, Ads at Instacart, to explore the company’s winning playbook in an engaging 1-on-1 conversation as part of our Inside Retail Media interview series.
Ali covers a lot of important ground in this chat, including:
- Maximizing the power of retail media by treating it as a business-wide capability
- Practical tactics for emerging brands to effectively compete against established ones
- Why Instacart’s Share of Digital Shelf metric reveals the true scope of a brand’s presence
- How to drive full-funnel impact through AI-powered personalization
Learn how to stay ahead of the retail media curve by watching this actionable and insightful interview!
