About the Author
Pacvue
Pacvue's unified commerce platform integrates retail media, commerce management and robust measurement tools into one solution.
Product Type Planning & Allocation
Campaign structure has an important impact on ad performance. “The more granular approach you take, the more efficient your campaign will be.” Pacvue’s advertising expert Clare Hogan said.
3 min readPacvue Expands Sponsored Advertising to 7 Additional Retailers
Pacvue now supports sponsored product advertising on Ulta Beauty, Shipt, FreshDirect, Meijer, CVS, Staples, and Macy’s.
2 min readPacvue Empowers Campaign Management and Optimization for Amazon DSP
Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite.
4 min readManaging & Adapting Marketing with Unified Retail Media
Answers to common questions about retail media, what is budget fluidity, why and how should you achieve it.
4 min readWhat You Need to Know about Walmart Pickup & Delivery
Starting March 1, Sponsored Product ads will display in the most relevant positions across .com and Pickup & delivery.
Friday Snack Breaks: Leveraging Walmart Sponsored Products
Sponsored Products on Walmart help brands position their items at the top of the search result page and extend visibility through placements that can’t be reached organically. Alex and Clare from Pacvue’s Strategic Consulting Team discussed why this ad type can help brands drive traffic and increase sales, and how to best leverage it.
What’s New in Amazon Ads: Q4 2020 – Jan 2021
Pacvue’s Michael Foulkes and Stefan Jordev from Bobsled Marketing talk through a list of Amazon Advertising news and features launched during the past quarter. They also share thoughts and suggestions on how to leverage these opportunities.
2021 Advertising Outlook: A Q&A with Walmart Media Group
With So Many New Online Shoppers And Potentially Even More After Q4, How Can Brands Maximize Their Reach, Capture New-To-Brand Customers, And Increase Sales Throughout 2021 On Walmart.Com? Pacvue COO Mindy (Martin) Fashaw Sat Down With David Fenn, Head Of SMB At Walmart Media Group, To Discuss The Advertising Outlook For The Year Ahead.
Fireside Chat with Retail Bloom: 2021 eComm Checklist
We invited Nicole Reich, VP of Sales & Marketing at Retail Bloom to share thoughts around how to win in eCommerce in 2021 and her and biggest takeaways for advertising from 2020.
2 min readPacvue Expands Marketplace Advertising to Target with Criteo Partnership
Pacvue is excited to begin supporting sponsored product ads on Target.com and the Target app via the Criteo Retail Media Platform.
2 min readPacvue Year in Review: Top Resources to Help You Start 2021 Right
Pacvue’s most popular blog posts, webinars, and guides from 2020 to help you start the New Year with the latest best practices and trends.
3 min readPacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels
Agencies and brands can now manage their sponsored product ads across a wider ecosystem of marketplaces and retailers using Pacvue
Awards & Recognitions
