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Activating ICIP Data: A Brown Bag with Instacart

Learn how brands are leveraging first-party data from Instacart’s Customer Intelligence Platform to craft & improve their ad strategies. Summary Tapping into the potential of first-party online shopping data is easier said than done, but one marketplace making it easy for brands to uncover insights is Instacart. The Instacart Customer Intelligence Platform (ICIP) data includes […]

Cyber 5 Performance: Results from Black Friday & Cyber Monday 2021

Results from Black Friday & Cyber Monday 2021: get a first look at Amazon Advertising performance during the 2021 Black Friday to Cyber Monday holiday shopping period. Summary Get a first look at Amazon Advertising performance during the 2021 Black Friday to Cyber Monday holiday shopping period. See how your performance stacks up against the […]

2021 Cyber 5 CPC Report

Results from Black Friday & Cyber Monday In yet another year of rapid growth for eCommerce, Thanksgiving 2021 kicked off a unique Cyber 5 shopping weekend in the midst of long-running supply chain challenges, a return to in-store visits, and a holiday shopping season that is said to have begun far before the deal event, […]

2022 Planning Guide

With 2022 quickly approaching, brands are facing heightened challenges in areas such as supply chain and commodity prices, causing out-of-stock issues, declining profit margins, and general headaches. Meanwhile, the retail media industry is booming like never before. Gopuff and eBay launched new sponsored ad offerings; Amazon and Instacart are leaning into display ad types; and […]

Q3 2021 CPC Report

Join Pacvue to get a first look at Amazon Advertising performance data from Q3 2021 and see how your ads performance stacked up against the benchmarks. Summary See how your performance stacked up against the benchmarks, as we take a deep dive into the largest dataset of Amazon Advertising metrics, based on hundreds of Pacvue […]

Q3 2021 CPC Report

As reopening plans in the US remain in an uncertain environment, brands faced heightened challenges in two other areas in Q3 2021. First, supply chain disruptions continue to cause headaches, both in terms of shipping times and the increased cost associated with logistics. Second, increased commodity prices are diminishing profit margins. As a result, we […]

Best Practices for Maximizing Revenue on Your Amazon Store

Strategies to maximize revenue on your Amazon store, including how to create a high-quality Amazon store for your brand, how to launch new products for the holiday season, and differences between a high-performing vs low-performing Amazon store. Summary The importance of an optimized Amazon brand store is increasing every quarter, with stores updated within the […]

Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns

Learn how to use weather data in your Amazon DSP campaigns to reach consumers before or during real-time weather events, down to the zip code, to prevent wasted spend in areas that aren’t in the direct path of a storm or won’t experience as bad of a heat wave.

Amazon Sponsored Display Fireside Chat: a Q&A with Amazon & Pacvue

Getting Started on Best Buy

How to build brand awareness, promote new products, and test ad campaigns on BestBuy.com to capture early learnings before the competitive holiday season.

How Alcohol Brands Can Optimize Retail Media

Current look at the alcohol eCommerce landscape, what types of content brands need to get started, advertising opportunities and rules alcohol brands need to know, and how to get started on Instacart.

Tale of Two Recoveries: How to win the hybrid return to work and school

Between increased CPCs, out-of-stock items, and the holiday season coming up, you need to have an eCommerce advertising strategy in place to win the hybrid trend in the long term.