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Your catalyst for unprecedented brand growth

$150B+

GMV driven for brands and agencies

$13B+

Optimized ad spend via the platform

30+

Countries

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$100B+

Global retail media market opportunity

80,000

Brands & agencies powered by Pacvue

$154B+

GMV driven for brands and agencies

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Trusted by leading brands and agencies

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What you’ll get

Discover new meaningful insights

Stay current on industry trends and strategies by learning from power users and experts as they tackle the most pressing challenges.

Stay on top of the latest best practices

Discover high-impact tactics driving industry results to improve your business performance and reduce the risk of errors.

Pacvue Certifications

Grow your career and business with industry-recognized skill badges and certifications displayed on your LinkedIn profile.

Maintain a competitive advantage in the industry

Develop skills and knowledge to surpass competition, expedite goal achievement, innovate efficiently, and free up time for new opportunities.

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See how we power growth for 70,000+ brands and agencies

Results

140%

increase in sales

Learn how Publicis Media achieved a 140% increase in sales for L’Oréal by harnessing the power of Pacvue to revolutionize their commerce

Publicis Media harnessed the power of Pacvue solutions to revolutionize their advertising efforts. Together, they optimized campaign performance, curbed out-of-budget expenditures during pivotal sales events, and mitigated brand cannibalization on competitive keywords.
Publicis Media for L’Oreal

Read full case study

Results

91%

increase in return on ad spend

Learn how Reckitt boosted ROAS by 91% with Pacvue and AMC insights

Leveraging AMC attribution, Reckitt optimized their media mix to run Sponsored Search (SP + SB) and Display (DSP) in parallel. Reckitt’s success with AMC insights showcases the potential for brands to optimize their advertising strategies with Pacvue by leveraging centralized data to drive more effective remarketing and loyalty campaigns, ultimately resulting in increased sales and ROAS.
Reckitt for Enfamil® on Amazon

Read full case study

Results for Sabra

12%

increase in sales per conversion

Learn how Sabra dives deep into Amazon campaign automation with Pacvue

The Pacvue team is absolutely amazing partners to work with, and their tech is top-notch. The ability to dive deep into our search campaigns beyond what we normally get with retailers or ad networks is really great. We can automate rules, implement day parting, get a ton of insights, and ultimately optimize to get better results than what we had in the past.
Sabra for Amazon

Read full case study

Results

79%

increase in return on ad spend

Learn how Nestlé Purina prioritizes budget on Prime Day with Pacvue

By leveraging Pacvue’s technology with the strategic insights from the team at Performics, we have seen significant improvements in our Amazon performance. Utilising this specific budget strategy helped us to deliver our best ever Prime Day results and really set ourselves up for success for the upcoming events.
Nestlé Purina for Amazon

Read full case study

Results

72%

increase in return on ad spend

Learn how Hisense increased Walmart advertising ROAS 72% with Pacvue

By using Pacvue’s reporting feature, Hisense was able to quickly identify which platform and placement performed best and make appropriate bid modifiers. After adding bid modifiers, Hisense saw a 72% increase in ROAS, 46% increase in CVR and a 10% decrease in CPC.
Hisense for Walmart

Read full case study

➤ Client Quote

“As business tighten their budgets and navigate a slowing revenue and sales growth, optimizing your paid marketing activities is even more critical than before. While it necessary to have an overview of different metrics, look out for ACOS and contribution margin as key indicators of performance. Internally, we’ve developed proprietary tools to enable us to monitor and automate the processes. If you’ve limited time and in need of an easy-to-use tool, Pacvue is a good choice.”

– Nick Tuzenko, Co-Founder & Managing Director at Accel Club

➤ Download Form w Image + Bullet Points

Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report which compiles eCommerce advertising data from thousands of brands across every major product category.

Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.

What you’ll learn:

Identifying and improving your category commerce position
Automating the data collection process
Analyzing and creating meaningful reports

➤ Employee Testimonial

“At Pacvue, we’re powered by our people: a dedicated, creative team of experienced commerce experts devoted to helping businesses grow and flourish. They’re the most important part of why we’re the world’s leading commerce acceleration company.”
Sunava Dutta Senior Vice President, Product

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Connect with us at

Make a connection with Pacvue’s executive leadership team through a series of events centered around the intersection of AI and commerce.

Women in Commerce Events: Empowering discussions highlighting the role of women in shaping the future of commerce.
Roundtables on Commerce and AI: Dive deep into the latest trends, challenges, and opportunities at the nexus of commerce and artificial intelligence.

Ready to get connected?

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Pacvue at Cannes

With ever-increasing competition in the market, all brands online today are looking to gain a competitive edge and capture their market share. Almost everyone has access to data, but the constant onslaught of information also means that many brands don’t know how to monitor and process this retail media data into actionable insights.

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Thu, Mar 21, 2024
2925 Oakwood Avenue, New York, NY

Select any number of posts

10 Tips for Advertising Out-of-Stock Items on Amazon

2019 Cyber Five CPC Report

7 Worst-Case Scenarios and How to Avoid Them When Running a Store

2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart

8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales

2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart

2023 Q1 CPC Webinar: Unlocking Profitability with Ad Performance Insights and Strategies

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Efficiency

Focus on revenue growth paths that prioritize new sales and a coherent channel strategy.

Profitability

Drive omnichannel growth with the right balance of sales strategies and product-level efficiencies for your business.

Market Share

Ensure brand growth outpaces market growth by comparing sales performance to industry benchmarks.

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Careers

Growth & Experience

Global Account Director-Germany, United Kingdom, France Germany, United Kingdom, or France

Retail Media Account Director United States

Retail Media Account Manager United States

Senior Customer Success Manager-Retail Media New York

Pacvue Marketing

Digital Marketing SEO Manager Remote

Director, Product Marketing United States

Pacvue Product

Senior Director of Product-Research, Influencer, Affiliates Products for E-Commerce United States

Senior Product Manager – Data Product and Solutions United States

Pacvue Sales

Account Executive United States

Account Executive United Kingdom

Account Manager-Japan Japan

Enterprise Sales Director United States

Senior Sales Director United States

Senior Strategic Account Executive Germany

VP, Sales – Global HoldCos United States

Parternships

Strategic Partnerships Owner United Kingdom, France or Germany

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sales@pacvue.com

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Our Leadership

Sandeep Kella

Chief Executive Officer

Sandeep Kella is the CEO of Pacvue. Prior to Assembly, Sandeep co-founded Metric Collective, a holding company of software and services brands that catered to SMB customers. Before founding Metric Collective, Sandeep was on the founding team of Oracle Partners, a $200M middle-market private equity firm. Sandeep graduated from The University of Michigan School of Engineering with a B.S.E. in Industrial & Operations Engineering and a minor in Economics.

Sandeep Kella

Chief Executive Officer

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.

Melissa Burdick

President

Rahul Choraria is the COO of Pacvue. Prior to Pacvue, Rahul worked at Advent International and Vista Equity Partners and focused on scaling software portfolio companies like Cvent, Datto, Definitive Healthcare, Finastra, iCIMS, and Xplor. Before his stint in PE, he worked at the Boston Consulting Group. Rahul got an MBA from Chicago Booth and a B.A. in Computer Science and Economics from UC Berkeley.

Rahul Choraria

Chief Operating Officer

Jordan Weitzen is the CFO of Pacvue. Prior to Pacvue, Jordan was the CFO of FabFitFun, a lifestyle and discovery e-commerce and subscription business connecting millions of customers with their favorite products from SMB and Enterprise brands. Prior to FabFitFun, Jordan worked in Corporate Development for different Media & Technology companies and in Strategy Consulting. Jordan graduated from Harvard with a A.B. in Economics and received his M.B.A from UCLA School of Management.

Jordan Weitzen

Chief Financial Officer

Zhenbin Xu is a seasoned technology executive with over two decades of product leadership and innovation. Prior to joining Pacvue, he served as the Chief AI Officer and the top technology executive for an insurance group with $15B in annual revenue, as well as a diversified holding group with $5B in annual revenue and multiple portfolio companies. Zhenbin also spent nearly 20 years at Microsoft, where he was instrumental in driving Microsoft’s contribution to and support for the HTML 5 standard V1, laying the foundation for today’s interactive and dynamic (mobile) web experiences. He incubated the Microsoft Edge Mobile Browser, invented the “Device Health” product, and grew it to 265M installations, 180M MAU, and 60M DAU. He invented and drove a search engine market share strategy that resulted in over $1B in incremental revenue. Through his years at Microsoft, he holds many patents spanning many different areas of technology. Zhenbin received his MS in Computer Science and Engineering from the University of Washington. He lives in Seattle with his wife and their three children, aged 17, 15, and 13. He relishes the great outdoors in his leisure time, especially hiking and skiing. Family movie nights are a cherished tradition, and he finds joy in the camaraderie of poker games with friends and colleagues.

Zhenbin Xu

Chief Product Officer

Kay Lee is a tech veteran with over 20 years of experience delivering software and services in multiple verticals including e-Commerce, Digital Media, Data Archiving, Sales Automation, and Social Networking. Prior to Pacvue, Kay was SVP of Engineering at RepairSmith, subsidiary of Daimler AG, responsible for launching the direct to consumer car repair merging e-commerce convenience and logistics to bring car repair to the consumer’s home. As a technology executive, Kay spent his career championing for the consumer and driving business value for the customer.

Kay Lee

Chief Technology Officer

Zhaohui Tang is the Chief Innovation Officer of Pacvue. Prior to Pacvue, he worked as CEO of adSage, one of the leading global search engine marketing firms. He spent 12 years at Microsoft headquarters as a principal group program manager at Microsoft SQL Server and Microsoft adCenter (Bing ads), where he managed a number of projects related to data mining, OLAP, artificial intelligence, and Bing paid search core algorithms. He got his Ph.D. at French research institute Inria and Prism lab in 1996 on the topic of database optimization. He has numerous publications in both academic and industrial journals, and is also an author of data mining books. He is the inventor of 30 patents in the field of information retrieval and artificial intelligence.

Zhaohui Tang

Chief Innovation Officer

Ben Collier is Head of AI Labs at Pacvue. Prior to Pacvue, Ben held product and technology leadership positions at live-events technology startup Rival (acquired by Ticketmaster –  Live Nation), Maker Studios (acquired by The Walt Disney Company), and video game publisher THQ. Ben graduated from Yale University with a B.A. in History and concentration on Computer Science and NLP. He is the inventor on 12 US patents in the areas of video content monetization and distribution.

Ben Collier

Head of AI Labs

Adam Crawshaw is EVP, SMB at Pacvue and Helium 10, which collectively supports over $100B GMV annually and has supported over 2M eCommerce entrepreneurs and businesses to date. Prior to Assembly, Adam spent his career investing across software and ecommerce. During his investment tenure, Adam invested directly in Shopify, Amazon, Meituan, Stripe, Byjus, Toutiau, and Skillz amongst over a dozen other high growth investments. Adam graduated from Indiana University Kelley School of Business with a B.S. in Finance and Entrepreneurship.

Adam Crawshaw

EVP, SMB

Lorraine is a career HR Leader, initially focused on the financial services/fortune 500 sector, including Citi,  American Express and BlackRock.  After decades on the corporate side, Lorraine eventually made the switch to the start-up tech industry where she held key HR roles at AppNexus, Yotpo, and most recently NS1. Through these recent tech roles, Lorraine has brought best-in-class HR into smaller/scaling organizations looking to accelerate their growth through the power of their employees. Lorraine holds an undergraduate degree in Psychology from the State Univeristy of New York, and a Master’s degree in Industrial/Organizational Psychology from the University of New Haven.

Lorraine Heber-Brause

Chief Human Resources Officer

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Leverage insights in real-time and action on the most impactful opportunities

Optimization

Reporting

Automation

Intelligence

Optimize commerce for better performance

Streamline retail media advertising and optimize bids based on dozens of centralized data points. Leverage AI-powered recommendations, so you can:

Increase market share with optimized bids relying on complex signals
Manage the most important variables with highest Buy Box impact
Beat competitors with optimized pricing, promotion, and ads strategy

“Pacvue keeps us a step ahead of competitors as AMC becomes more complex. New efficiencies in segment targeting drove ACOS improvements of over 1,000bps.”
Duracell Learn More →

Act on real-time insights

Understand impact of advertising in real-time. Utilize dynamic reporting, based on granular-level data, for smarter decision-making, so you can:

Schedule reports across multiple retailers in one platform
Customize dashboards that align with your brand’s top KPIs
Aggregate disparate data sources and APIs into a single platform

“Pacvue’s Excel plug-in streamlines reporting, saving time and increasing efficiency. This allows us to customize our strategy at a granular level.”
Bissell Learn more →

Automate repetitive campaign tasks

Spend more time on strategy and content and let Pacvue’s goal-driven platform handle bid adjustments and reporting. Create rule-based automations so you can:

Expand traffic dynamically with automated keyword harvesting
Increase spend efficiency through dayparting with hourly bid boosting
Expand traffic dynamically with automated keyword harvesting
Eliminate manual marketplace management with automated ticketing filing

“Pacvue efficiently scales our Amazon campaigns, saving countless hours each week, and unlocks access to important metrics in one central location.”
Tuft & Needle Learn more →

Intelligence to help win your category

Stay ahead of the competition, bid for first place, and measure total sales against your category. Pacvue helps you get on page one faster by empowering you to:

Surface hidden keyword recommendations to increase content relevancy
Increase market share from share of voice insights and measurement
Enable price tracking compression across retailers

“Pacvue creates order from the chaos of advertising on Amazon, allowing the freedom to analyze, the ability to create, and the edge to succeed.”
Lunge Marketing Learn more →

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Join Our Retail Experts at Shoptalk

March 17-20, 2024 | Las Vegas, NV

Prosper 2024

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Hey Mondelēz, ready to take commerce to the next level?

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Need Marketplaces

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CPC Report

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Optimize Your Amazon Listings

5 Must-Knows Before Prosper Show 2024

Amazon Marketplace: Driving Brand Growth

Unleash Your Amazon Advertising Potential: Effortlessly Manage ASINs with Precision AI and Latitude

CES 2024 Unlocked: Essential Takeaways & Highlights

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News

February 21, 2024

We’re excited to share that Melissa Burdick, our President and Co-founder, has been honored on Campaign’s 2024 list of Inspiring Women!

Press Release

May 21, 2023

Pacvue president and co-founder is among Ad Age’s Leading Women 2023.

News

September 22, 2022

Pacvue President Melissa Burdick is among a list of execs at the forefront of digital trends around identity, clean rooms, AI, and more.

News

September 15, 2022

Warehouse club retailer’s members able to discover preferred brands, products.

News

July 14, 2022

Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on Bloomberg Technology.

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Who we serve

The Pacvue commerce acceleration platform empowers enterprise brands and agencies with integrated operations, retail media, and measurement.

Brands

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Prosper 2024

Agencies

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Google Ads

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John Doe

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Hey Mondelēz

Bayer

Book a Demo

Wallmart

CPC Report

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Commerce is increasingly complex (and competitive). Pacvue unifies all commerce data, helping to eliminate blindspots and answer:

Platform

How should I prioritize investments in constantly evolving retailer networks?

How can I coordinate commerce activities across teams to deliver on our brand KPIs?

How can we best leverage siloed 1P and 3P data to make optimal advertising decisions?

How can I grow profit margins with incremental investment and unclear measurements?

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Marketplaces Innovation

Pacvue Wins the Marketplaces Innovation Category at Paris Retail Week 2023

Download Learn more

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John Doe, Marketing Director at Unilever

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Reports

2019 Cyber Five CPC Report

Now that Black Friday and Cyber Monday 2019 have concluded, Pacvue can share initial insights into what we observed during some of the biggest shopping days of the year and what this means for Amazon advertisers, vendors and sellers. In this report, we’ll share the following key findings with you: ‍ […]

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Pacvue Wins the Marketplaces Innovation Category at Paris Retail Week 2023

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Awards & recognitions

Building the most advanced commerce acceleration platform is what drives us, but don’t take our word for it. We’re humbled by the many accolades Pacvue has garnered from tech and business communities worldwide.

awards

Pacvue Wins the Marketplaces Innovation Category at Paris Retail Week 2023

Shoptalk Europe 2024

recognitions

Pacvue President Melissa Burdick named among Ad Age’s Leading Women 2023

Shoptalk 2024

conferences

Pacvue President Melissa Burdick named among Ad Age’s Leading Women 2023

Amazon Unboxed US 2024

articles

Pacvue Ranked As No.1 Amazon Advertising Tool

CookieBot Test

news

Pacvue Wins the Marketplaces Innovation Category at Paris Retail Week 2023

AdWeek Europe 2024

Pacvue University

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We’re here to help you see further, think bigger and move faster through your journey.

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150%

Ad Sales Increase

Optimization

An integrated source of business intelligence and analytics helps you seize opportunities.

We can help you with:

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Prosper 2024

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Groceryshop 2024

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Commerce & Community Happy Hour

Pacvue is the Commerce Acceleration Platform moving brands and retailers into the future of commerce. Pacvue is the only platform that offers a unified commerce and retail media platform for the entire market – from small to midsize sellers right through to enterprise brands. Since 2018, our mission has been to provide the leading solutions that accelerate brands’ success in the evolving commerce and retail media landscape

Musing Amazon Marketing Cloud for Retail Media Attrivbution in 2024

Commerce Connections Happy Hour

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Pacvue is a commerce acceleration platform that turns insights into actionable recommendations and drives business growth.

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Commerce Acceleration Platform

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The results we’re driving for our clients today

See how our customers have leveraged the Pacvue platform for lasting growth.

2019 Cyber Five CPC Report

Learn more

4 Quick Tips to Help Grow Your eCommerce Brand

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CPC Report

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The idea of having a global block is that, if you have one particular web page section that you want to display on many web pages, you can add its contents once, and then use it as a predefined block without, for example, having to select the same 10 images or input the same text and links over and over again.

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Grow your business faster!

Discover how Pacvue can take you above and beyond your current goals — and help you imagine new ones.

Book Your Demo

ALL CUSTOM BLOCKS

➤ 3 Big Stats

Your catalyst for unprecedented brand growth

$150B+

$13B+

30+

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$100B+

80,000

$154B+

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Trusted by leading brands and agencies

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What you’ll get

Discover new meaningful insights

Stay on top of the latest best practices

Pacvue Certifications

Maintain a competitive advantage in the industry

➤ Case Study Slider

See how we power growth for 70,000+ brands and agencies

Learn how Publicis Media achieved a 140% increase in sales for L’Oréal by harnessing the power of Pacvue to revolutionize their commerce

Learn how Reckitt boosted ROAS by 91% with Pacvue and AMC insights

Learn how Sabra dives deep into Amazon campaign automation with Pacvue

Learn how Nestlé Purina prioritizes budget on Prime Day with Pacvue

Learn how Hisense increased Walmart advertising ROAS 72% with Pacvue

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What you’ll learn:

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Connect with us at

Ready to get connected?

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Pacvue at Cannes

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Efficiency

Profitability

Market Share

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Growth & Experience

Pacvue Marketing

Pacvue Product

Pacvue Sales

Parternships

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Our Leadership

Sandeep Kella

Sandeep Kella

Melissa Burdick

Rahul Choraria

Jordan Weitzen

Zhenbin Xu

Kay Lee

Zhaohui Tang

Ben Collier

Adam Crawshaw

Lorraine Heber-Brause

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Leverage insights in real-time and action on the most impactful opportunities

Optimize commerce for better performance

Act on real-time insights

Automate repetitive campaign tasks

Intelligence to help win your category

➤ Homepage Hero

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Join Our Retail Experts at Shoptalk

Lorraine Heber-Brause