2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

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With connected insights across marketplaces, beauty and personal care brands can make smarter, faster decisions all in one place.
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  • Maintain consistent performance across events
  • Streamline promotions with Automation
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Pacvue brings order to the chaos


With just one login, your team can gain deep insights and optimize their work across 100+ retailers and 30+ countries.

Pacvue powers the people who power commerce

Maximize your cross-channel media strategy

Amplify your advertising impact with a 360 view across 100+ retailers. Plan, execute, and analyze campaigns with precision to drive efficient growth and exceed your advertising goals. Book a Demo

Accelerate growth with unified sales data 

Gain a unified view of your sales performance across all retailers and marketplaces. Track progress, identify opportunities, and optimize your strategies to achieve maximum revenue.

Protect profitability with automated recovery

Identify and automate the recovery of lost revenue streams from operational inefficiencies, ensuring you capture every dollar you’ve earned.

Turn insights into greater market share

Analyze market trends, competitor performance, and your own share across retailers to identify growth opportunities and strategically expand your reach.

Maximize your cross-channel media strategy

Amplify your advertising impact with a 360 view across 100+ retailers. Plan, execute, and analyze campaigns with precision to drive efficient growth and exceed your advertising goals. Book a Demo

Accelerate growth with unified sales data 

Gain a unified view of your sales performance across all retailers and marketplaces. Track progress, identify opportunities, and optimize your strategies to achieve maximum revenue.

Protect profitability with automated recovery

Identify and automate the recovery of lost revenue streams from operational inefficiencies, ensuring you capture every dollar you’ve earned.

Turn insights into greater market share

Analyze market trends, competitor performance, and your own share across retailers to identify growth opportunities and strategically expand your reach.

the pacvue difference

Helping teams execute at scale for 70,000 brands and agencies

All case studies
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Pacvue
With Pacvue’s Managed Onboarding, Instant Pot Brands seamlessly transitioned to in-house management of their retail media programs.
260% Increase in sales
22% Increase in conversion rate
54% Increase in ROAS
Read the case study
Pacvue
Panasonic achieved significant improvements in sales, iROAS, and new-to-brand customer acquisition by leveraging Pacvue’s integration with Profitero+ Digital Shelf Signals.
99% Increase in total sales
83% Increase in new-to-brand sales
33% Increase in IROAS
Read the case study
Pacvue
Aiming to maximize sales while maintaining advertising efficiency, WPP Media turned to Pacvue’s Automated Rules to optimize Amazon Ads for Mars within Saudi Arabia.
76% Increase in ROAS
155% Increase in sales
60% Increase in NTB sales
Read the case study
Pacvue
Pacvue’s full-suite solution helped Duracell recover lost revenue by resolving 
co-op discrepancy problems and reinvesting spend in the most profitable areas.
$1M+ Recovered revenue in six months
93% Total quantity success rate
20% Increase in buy box ownership
Read the case study
Pacvue
Working with Pacvue, Olly tested brand term targeting on Walmart Connect in its Sponsored Search campaigns which helped increase new-to-brand purchases.
85% Increase in ROAS
330% Increase in sales
300% Increase in new-to-brand sales
Read the case study