2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Pacvue

Proven Tactics for Seasonal Growth

Through the Lens: Winning the Holiday Season with AMC

  • The 2025 holiday season is more competitive than ever — with rising costs, evolving shopper behaviors, and extended shopping windows redefining retail success. In this on-demand fireside chat, Pacvue and Darkroom reveal how brands are leveraging AMC insights to move beyond surface-level metrics, connect the dots across the full customer journey, and activate data-driven strategies that drive measurable results.

    Watch to learn:
  • Proven ways brands are turning AMC data into performance during key tentpoles
  • How to go beyond out-of-the-box AMC queries to unlock actionable insights
  • Early takeaways from Prime Big Deal Days — and how to apply them this holiday season
Discover how to win the digital shelf in 2025. 5 Best practices for CPG brands

Jolly Holiday Playbooks

Winning the Digital Shelf: A Strategic CPG Guide for Retail Media & Commerce

  • Discover 5 best practices every CPG brand needs to compete and grow across Amazon, Walmart, Instacart, and more. From PDP optimization to real-time campaign activation, this guide shows you how to capture share, protect margins, and build long-term loyalty.
  • Proven strategies tailored for Grocery, Health, and Beauty categories
  • How to align ads with shopper intent for maximum ROI
  • Real-world playbooks to activate around seasonal peaks and market shifts
Pacvue

Jolly Holiday Playbooks

6 Ways to Leverage AI to Supercharge Performance

  • With AI-powered tools transforming the way shoppers search, browse, and buy, success on Amazon demands more than just flashy deals. It requires strategic content optimization, real-time automation, and smart use of platforms like Amazon Rufus and Pacvue Copilot.
  • This AI checklist arms you with 6 proven AI-powered tactics to get ahead of the competition. Learn how to boost product visibility, improve campaign performance, and optimize every retail media dollar with intelligent automation.

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