Tag: Baby Food
The Beech-Nut Nutrition Company’s optimized ad campaigns resulted in 66% increase in sales
The Challenge Beech-Nut Nutrition Company, an industry leader in the Baby Food category, realized their daily ad campaigns for Snacks and Pouches across Walmart Sponsored Products were running out of ad spend every day before peak-purchasing windows. Worse yet, these missed opportunities were happening just as supply chain challenges were driving higher purchase rates across […]
Reckitt streamlines cross-retailer campaign advertising with auto campaign rules
Overview Reckitt, a leading consumer goods organization, encountered difficulties in consolidating and overseeing retail operations for a primary brand, Enfamil®, the #1 infant formula recommended by pediatricians. Reckitt needed a well-integrated approach to manage their campaigns across Amazon and Instacart. A solution that could centralize and streamline the management of their expanding products, including functions […]
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