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Pacvue Prime Day Hub

Welcome to your go-to source for tips, tricks, and best practices to grow sales and revenue, reduce errors, and save time. Make sure to return throughout the season for toolkits, checklists, and ongoing festive support. Happy Holidays!

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Amazon Prime Day, one of the summer's most anticipated events, is an unmatched opportunity for enterprise brands and agencies to drive significant revenue and gain new customers. Starting your preparations as early as possible is the best way to ensure a smooth and efficient Prime Day.

But how should brands and agencies best prepare for Prime Day 2024 to ensure success?

In our Prime Day Prep Guide, you'll find:

  • Prime Day Checklist: Key items to review, optimize, and setup before, during, and after Prime Day.
  • Historical Trends: Set expectations with CPC, ROAS, and DSP eCPM benchmarks from the last three Prime Day events, along trends to expect by each metric.
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Reports

2023 Cyber 5 Unwrapped CPC Report

December 12, 2023 2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October. But how did Amazon and Walmart ad performance hold up this Cyber 5 compared to previous years?   Our 2023 Cyber […]

“By leveraging Pacvue’s technology, we have seen significant improvements in our Amazon performance. Utilizing this specific budget strategy helped us to deliver our best ever Prime Day results and really set ourselves up for success for the upcoming events.”

2019 Cyber Five CPC Report
Reports

2019 Cyber Five CPC Report

Now that Black Friday and Cyber Monday 2019 have concluded, Pacvue can share initial insights into what we observed during some of the biggest shopping days of the year and what this means for Amazon advertisers, vendors and sellers. In this report, we’ll share the following key findings with you:           ‍ […]

10+ Ways to Improve Your Ads with Automations
Guides

10+ Ways to Improve Your Ads with Automations

In this list, see how leading brands create customizable rules that automate campaign budgets based on stock levels, suppressed products, reviews, Buy Box ownership, and more. These automations are helping leading brands maximize revenue protection and margin expansion. It also saves teams from spending time and resources doing keyboard work.   View the top ads […]

“Pacvue’s budget manager helped us channel the media investment on the campaigns that delivered the highest return for our client. We’re looking forward to building on this strategy for future retail events.”

Connected Commerce Stories

Data & Insights
Strategy & Trends
A Walmart Sponsored Brands Advertising Guide

A Walmart Sponsored Brands Advertising Guide

This article is all about the ad type, the requirements to begin leveraging it, who can use it, and the best practices Walmart advertisers should follow to get the most out of it.

Future-Proof Your Brand With Amazon

Future-Proof Your Brand With Amazon

How to leverage the breadth of the Amazon universe, debunk common misconceptions, and refine your Amazon marketing strategy with an Always-On Innovation Cycle. Summary Your brand can win with Amazon—and choosing the right eCommerce advertising methods is key to building your game plan. This webinar shows you how to leverage the full breadth of the […]

Retailer News
Strategy & Trends
Instacart Brand Pages: Everything We Know So Far

Instacart Brand Pages: Everything We Know So Far

Learn more about creating virtual real estate for your brand and how to make the most of it, best practices for advertisers, and future upgrade plans from Instacart.

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