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Pacvue Prime Day Hub

Welcome to your go-to source for tips, tricks, and best practices to grow sales and revenue, reduce errors, and save time. Make sure to return throughout the season for toolkits, checklists, and ongoing festive support. Happy Holidays!

Amazon Prime Day, one of the summer’s most anticipated events, is an unmatched opportunity for enterprise brands and agencies to drive significant revenue and gain new customers. Starting your preparations as early as possible is the best way to ensure a smooth and efficient Prime Day.

But how should brands and agencies best prepare for Prime Day 2024 to ensure success?

In our Prime Day Prep Guide, you’ll find:

  • Prime Day Checklist: Key items to review, optimize, and setup before, during, and after Prime Day.
  • Historical Trends: Set expectations with CPC, ROAS, and DSP eCPM benchmarks from the last three Prime Day events, along trends to expect by each metric.

“By leveraging Pacvue’s technology, we have seen significant improvements in our Amazon performance. Utilizing this specific budget strategy helped us to deliver our best ever Prime Day results and really set ourselves up for success for the upcoming events.”

– James Campbell, Search & Digital Performance Lead – Nestlé Purina

2019 Cyber Five CPC Report
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2019 Cyber Five CPC Report

Now that Black Friday and Cyber Monday 2019 have concluded, Pacvue can share initial insights into what we observed during some of the biggest shopping days of the year and what this means for Amazon advertisers, vendors and sellers. In this report, we’ll share the following key findings with you:           ‍ […]

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“Pacvue’s budget manager helped us channel the media investment on the campaigns that delivered the highest return for our client. We’re looking forward to building on this strategy for future retail events.”

– Louis Cheguillaume, Senior Account Executive – Performics @ Zenith.

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