Ever wondered why Amazon continues to dominate the European retail market, capturing 80% of retail media budgets? Dive into our first-ever European CPC Report, with data from Pacvue and Helium 10.
This report contains useful insights that reveal key industry trends, challenges, and opportunities that are shaping Amazon’s advertising landscape in Europe.
In this report, you’ll discover:
- Performance Metrics: Get the scoop on this quarter’s Sponsored Brand and Product Ads performance trends including CPC and ROAS.
- Feature Innovations: Discover how Sponsored Brand Videos are changing brand engagement and the roles of Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP in shaping marketing strategies.
- Strategic Takeaways: Uncover potent strategies to enhance your Sponsored Brand Ads and optimize AMC & AMS, aiding in the construction of a comprehensive full-funnel approach.
Empower your commerce strategy in Europe with insights from Pacvue clients that are scaling growth and profits on Amazon.
