Making Sense of MCP: Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce media operations. June 30th, 9 AM PDT / 12 PM EDT.

Register now.

Preview of existing blocks. Text WYSIWYGs include an added bullet list and a numbered list. Heading WYSIWYGs were left unchanged.

acf/challenge

The Challenge

By teaming up with Pacvue Strategic Services, the brand embarked on a mission to supercharge the performance of their Amazon Search and DSP campaigns, particularly during the high-stakes Prime Day event in July 2023.

 

Their arsenal of strategic tactics included:

  • Data-Driven Insights: By utilizing Pacvue’s DSP and AMC reporting and visualizations, the client gained profound insights into their campaigns. They could identify the most efficient customer journey, optimize creative combinations, and target high-performing audience segments.
  • Strategic Precision: The integration of advanced reporting tools enabled the client to make data-informed decisions, resulting in highly effective DSP campaigns that resonated with their target audience, driving incrementality and new to brand customers.
  • Real-time Adaptation: The team forged a close partnership with the client, enabling real-time analysis of data and agile adjustments as the event unfolded.
  • Dynamic Dayparting: Leveraging tools like Pacvue’s Dynamic Dayparting streamlined costs and curtailed wasted spending, leading to record-breaking sales days on Amazon.
  • Hourly Insights: Exploiting new data sources like Amazon Stream, which offered hourly insights as opposed to daily data, allowing for rapid responses to shifting competitive dynamics and the identification of fresh targeting opportunities to engage new customers.
  • Strategic Flighted Approach: Employing a strategic flighted approach to the DSP strategy, the client leveraged the significant traffic generated by their Prime Day search ads. This approach allowed them to efficiently target high-propensity customers after the event, resulting in a substantial increase in new to brand (NTB) sales.
  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Challenge Image

acf/event-content

Virtual Session
May 21, 2025
9:00am PST
More Sessions Coming Soon…

Check out other Pacvue events to network with industry leaders and gain valuable insights to stay ahead in eCommerce.

See Upcoming Events

Navigating Grocery Retail’s Next Chapter: Tariffs, Tactics, and the Tech Behind Instacart’s Rise

Instacart and Pacvue are reimagining the future of retail media—at a time when brands are under more pressure than ever. From tariff-driven margin squeezes to channel fragmentation, grocery eCommerce leaders are being asked to do more with less while still growing market share.

Virtual Session
May 21, 2025
9:00am PST
More Sessions Coming Soon…

Check out other Pacvue events to network with industry leaders and gain valuable insights to stay ahead in eCommerce.

See Upcoming Events

Join this exclusive executive roundtable and virtual fireside chat with Morgan O’Hara, Senior Director of Strategic Brand Partnerships at Instacart, and Jeff Roland, Head of Connected Stores at Instacart, alongside leaders from Pacvue, as we unpack:

  • Why brands should prioritize their Instacart and retail media strategy amid rising tariffs and macro uncertainty
  • What Instacart’s newest innovations and partnerships (Hy-Vee and ads on Caper Carts) signal about the evolving role of delivery and discovery in omnichannel retail
  • How to unlock Instacart’s full-funnel potential across its Marketplace, 220+ retail partner sites, Caper Carts in-store, and media platforms like Roku and Google
  • Ways top brands are using Pacvue’s optimization tools to automate performance and gain real-time insights
  • What’s next in data-driven grocery advertising—and how to get ahead of it

**This is a closed-door, insights-rich session designed for brand and agency executives navigating one of the most dynamic periods in retail media

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Session Speakers

Melissa Burdick President & Co-Founder at Pacvue
Morgan O’Hara Senior Director of Strategic Brand Partnerships at Instacart
Jeff Roland Senior Director of Connected Stores Strategy & Planning at Instacart
Mae Wen Senior Omnichannel Manager at Vita Coco
Rachel Pezzulo Sr. Customer Success Manager at Pacvue

acf/event-sign-up

acf/executive-info

“True innovation begins with connection—it’s through meaningful collaboration where ideas grow, trust builds, and success thrives.”

Melissa Burdick

Co-Founder & President, Pacvue

What is Pacvue Executive Share Group?

Exclusive Insights & Collaboration for eCommerce Leaders

Pacvue’s Executive Share Group collaborates to address key challenges in the eCommerce industry, recognizing that collective collaboration is key to finding solutions. Every quarter, Pacvue hosts a virtual session featuring curated content on the latest trends, data, and insights. These sessions bring together thought leaders to exchange ideas, discuss effective solutions, and provide actionable strategies.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/landing-hero-4

Accelerate Client Growth and Scale Agency Performance

Unify retail media, commerce signals, and automation in one connected system so your teams can scale insight, standardize execution, and deliver measurable impact for every client.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue

Empower Every Team to Execute Faster and Deliver Stronger Results

Whether you rely on centralized centers of excellence or independent client pods, Pacvue provides a unified framework for planning, execution, and optimization. Shared data, consistent workflows, and intelligent automation help your teams reduce manual work, increase speed to insight, and scale high-performance strategies across all accounts.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Book a Demo

acf/landing-hero-plain

Vereinbaren Sie einen Termin mit einem Commerce-Experten

Erfahren Sie, wie wir Marken und Agenturen dabei unterstützen, Omnichannel-Commerce auf über 90 Marktplätzen zu planen, zu messen und umzusetzen.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/leadership-grid

The voices driving commerce forward

Kelly MacLean

VP, Engineering, Science, and Product, Amazon Ads

Blending deep engineering rigor with a builder’s instinct, Kelly leads the AI-powered advertising technology behind Amazon Ads, turning complex programmatic challenges into solutions that help brands reach audiences at scale.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Watch interview

Grounding agency leadership in the conviction that community is competitive strategy, Laura brings both the data and the lived experience to reframe why women dominate marketing yet rarely own the agencies they build. 

 

Laura recommends: 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Laura Meyer
Founder & CEO, Envision Horizons

Combining strategic vision with genuine empathy, Kara has spent her career moving teams from instructed to inspired and now brings that same intentionality to leadership, reinvention, and what it means to design a career on your own terms. 

 

Kara recommends: 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Kara Rousseau
Senior Level Marketer

Zsuzsanna shapes commercial strategy with a rare combination of data-driven rigor and organizational courage, building the clarity and momentum that moves brands forward even when the path isn’t clearly defined. 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Zsuzsanna Leber-Kiss
Former Chief Commercial Officer, Instant Pot Brands

Turning complexity into collective momentum, Sherry leads Criteo’s global retail media division with a bias for action, a talent for building trust across teams, and a front-row seat to one of the most consequential partnerships in commerce media today. 

 

Sherry recommends: 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Sherry Smith
President, Retail Media, Criteo

Focused on building influence through action, Lauren brings a practical perspective to commerce media leadership, emphasizing the importance of participation, preparation, and showing up with intention at the moments that matter. 

 

Lauren recommends: 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Lauren Livak Gilbert
Executive Director, The Digital Shelf Institute

Bridging commerce, data, and organizational design, Gabi builds high-performing teams and translates complexity into clear strategy to drive scalable growth. 

 

Gabi Recommends: 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Gabi Viljoen
VP & Head of eCommerce, Nestlé Health Science

Bringing authenticity to the evolving world of commerce, Cristina and Jacqui pair sharp industry perspective with candid conversations to elevate women’s voices, unpack complexity, and inspire the next generation of leaders.

 

Cristina & Jacqui recommend:
The CPG Guys
SHeCOMMERCE Podcast

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Cristina Marinucci & Jacqui Dynowski
Co-Founders and Co-Hosts, SHeCOMMERCE Podcast

Navigating digital transformation across Web 2.0, brand management, and entrepreneurship, Marissa brings clarity to complex commerce challenges, blending enterprise discipline with an operator’s mindset to drive growth.

 

Marissa recommends:
  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Marissa Godlewski
Director, Digital Commerce Center of Excellence, Church & Dwight Co., Inc.

Drawing on over 13 years of hands-on leadership experience, Remy leads with a culture-first approach, earning trust while scaling teams globally and driving lasting industry impact.

 

Remy recommends:
  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Remy Stiles
Global CEO, Kepler

Driving operational and strategic impact at global organizations like GSK, Henkel, and BIC over the past 20+ years. Laura Hyland is an accomplished retail media and e-commerce authority, pioneering the industry we now work in.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Laura Hyland
Global VP, Digital & Commerce Strategy, BIC

Tapping into over two decades of retail and media solution experience, Cara leads Circana’s strategic growth partnerships with retailers and drives the company’s media strategy.

 

Cara recommends: 

 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Cara Pratt
President, Global Retail & Media, Circana

Unlocking purpose-led growth, Beth Ann leverages more than 25 years of marketing, business development, and creative commerce experience to drive continuous growth and impact at Dentsu.

 

Beth Ann recommends: 

 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Beth Ann Kaminkow  
CEO, Dentsu North America

An omnichannel and brand management executive, Oshiya has a proven track record of leading diverse, global teams to drive profitable growth at founder-led startups and large enterprise multinationals alike.

 

Oshiya recommends: 

 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Oshiya Savur
Chief Brand & Marketing Officer, Maesa 

A veteran e-commerce entrepreneur, Julie led multiple enterprise companies to profitable growth, along with launching and scaling the The RealReal from a start-up concept to a category-leading, billion-dollar IPO.

 

Cara recommends: 

 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Julie Wainwright 
CEO and Co-founder, AHARA

A values-driven leader, Diana deftly translates complex problems into bold opportunities, leveraging nearly two decades of CPG experience to drive record-breaking growth and digital penetration for Hello Products, a subsidary of Colgate-Palmolive. 

 

Diana recommends: 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Diana Haussling
CEO, Hello Products

acf/pac-2025-q3-brands-and-agencies

The Commerce Operating System powering growth across 100+ global marketplaces

BRANDS

AGENCIES

acf/pac-2025-q3-case-study-previews

the pacvue difference

Delivering outcomes at scale

All case studies
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label
tab-label

L’Oréal UK and Publicis Media UK connected retail readiness signals directly to media execution through Pacvue’s Commerce Media OS — ensuring ad spend was dynamically concentrated on in-stock, Buy Box-eligible listings for stronger performance.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
+1.42x Increase in ROAS
+1.44x Increase in CTR
Read the case study

To accelerate new-to-brand growth across Japan’s top retail media platforms, Itsumo deployed Pacvue as its AI-powered commerce OS — integrating Sponsored Ads, Amazon DSP, and AMC to remove SQL bottlenecks and activate audiences at speed.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
76% Increase in NTB Customers
124% Increase in sales
20% Increase in SOV
Read the case study

With Pacvue’s Commerce Operating System, Revlon’s Mitchum brand and Horizon Media connected media investment with real-time commerce signals to shift from reactive adjustments to proactive, full-funnel Amazon growth.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
13% Average weekly revenue lift
+19 Improvement in Best Seller Rank (BSR)
5% Paid Search Revenue Lift
Read the case study

Perdue expanded beyond search into Walmart Connect’s Onsite Display ecosystem with Pacvue, using AI-driven budget management, Share of Voice analytics, and full-funnel targeting to unlock new customer growth at scale.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
80.6% Increase in sales
31% Increase in new-to-brand buyers
280% Increase in new-to-brand sales
Read the case study

By syncing Pacvue’s Commerce and Advertising solutions, Duracell implemented profitability-aware automation — including Net PPM%, Buy Box, and inventory rules — to protect margins and drive measurable revenue growth on Amazon.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
$1M+ Recovered revenue in six months
93% Total quantity success rate
20% Increase in buy box ownership
Read the case study

WPP Media used Pacvue’s Automated Rules to optimize Amazon Ads for Mars in Saudi Arabia — dynamically adjusting bids against target ROAS and eliminating wasted spend to drive outsized sales growth and category penetration.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
76% Increase in ROAS
155% Increase in sales
60% Increase in NTB sales
Read the case study

acf/pac-2025-q3-faq-section

FAQs

acf/pac-2025-q3-scroll-story

Retail Media Networks in Practice

Pacvue and H-E-B Ad Integration

Why Retail Media Networks Don’t Scale Easily

Retail media networks operate as independent platforms, each with its own data models, reporting standards, and optimization logic. As brands expand across retailers, performance becomes siloed—making cross-retailer visibility and coordination increasingly difficult.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Why ROAS Breaks Across Retailers

Each retail media network calculates ROAS differently because each retailer applies different attribution windows and conversion logic limiting meaningful comparison across retailers. Optimizing within individual platforms often masks broader performance trends and makes it harder to understand true business impact.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Why Retail Media Execution Becomes Manual at Scale

Managing campaigns, budgets, and optimizations separately across retailers increases operational overhead. Without standardized workflows, teams rely on manual processes that slow execution and limit responsiveness.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Why Measuring Incrementality Is So Challenging

Retail media networks function as walled gardens, restricting visibility into incremental sales impact. Without connected measurement, brands struggle to confidently attribute growth and guide cross-retailer investment decisions.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Why Retail Media Networks Don’t Scale Easily

Retail media networks operate as independent platforms, each with its own data models, reporting standards, and optimization logic. As brands expand across retailers, performance becomes siloed—making cross-retailer visibility and coordination increasingly difficult.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Pacvue and H-E-B Ad Integration

Why ROAS Breaks Across Retailers

Each retail media network calculates ROAS differently because each retailer applies different attribution windows and conversion logic limiting meaningful comparison across retailers. Optimizing within individual platforms often masks broader performance trends and makes it harder to understand true business impact.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Why Retail Media Execution Becomes Manual at Scale

Managing campaigns, budgets, and optimizations separately across retailers increases operational overhead. Without standardized workflows, teams rely on manual processes that slow execution and limit responsiveness.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Why Measuring Incrementality Is So Challenging

Retail media networks function as walled gardens, restricting visibility into incremental sales impact. Without connected measurement, brands struggle to confidently attribute growth and guide cross-retailer investment decisions.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2025-q3-scroll-story-v2

AI that analyzes performance, answers questions, and drives action

See what changed and what to do next 

Get a clear view of what’s driving performance shifts across campaigns, keywords, and audiences, and where to focus next, so you can act quickly without digging through reports or switching tools. Pacvue Agent explains the why behind each change and guides you to the most relevant next steps.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Know exactly how to hit your targets  

Identify the highest-impact actions across bids, budgets, and campaign status, prioritized against your goals, so you can execute quickly with confidence. Each recommendation includes expected impact and tradeoffs, giving you a clear picture of exactly what you’re optimizing for.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Focus on what matters most  

Spot missed opportunities across spend, timing, and demand, so you can shift focus in real time and maximize performance when it counts. Pacvue Agent continuously monitors for gaps, making sure opportunities don’t slip through while your team is focused elsewhere.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2025-q4-campaign-form

Unlock growth across every marketplace

Pacvue unifies retail media, commerce operations, and measurement into a unified commerce operating system so teams can plan faster, optimize smarter, and grow across every marketplace.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

  • Improve ROAS with rule-based campaign optimization.

  • Automate bids, budgets, and reporting across marketplaces.

  • Scale performance without increasing manual workload.

By submitting this form, you agree to receive promotional messages from Pacvue about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2025-q4-career-content

At Pacvue, we believe great careers don’t just happen — they’re built.

Rise as an industry leader

Hiring top performers is just the beginning. At Pacvue, we design growth pathways that nurture ambition, sharpen skills, and prepare individuals to lead — here and beyond.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
  • PacPartners Mentorship Program
  • Manager Excellence Training
  • Cross-Functional Exposure

Push the boundaries of innovation

At Pacvue, every employee has a voice in shaping what comes next. We build a future-forward environment where bold ideas are celebrated, and curiosity is a competitive advantage.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
  • Customer Obsessed Hackathon
  • Explore new spaces, recent TikTok launch
  • Inspire and build what’s next

Own your journey

You have the freedom to define success on your terms. We’ve built a culture that trusts how you want to manage your time, prioritize your well-being and thrive in all aspects of work and life.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
  • Generous Flex PTO and Paid Parental Leave
  • Annual wellness benefits
  • Company-wide fitness challenges and classes

Thrive in a global community

Pacvue is a place where you can show up as your full self. We celebrate diverse voices, perspectives, and experiences — and we back that commitment with action.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
  • Employee Resource Groups
  • Inclusive floating holidays
  • Paid volunteer days

acf/pac-2025-q4-careers-hero

Pacvue for CitrusAd

Scale Commerce Media Across CitrusAd Retailers

Launch and optimize campaigns across CitrusAd’s retail network—where Pacvue Agent turns SKU-level signals into measurable performance and ROI.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2025-q4-horizontal-scroll

Scale media across 100+ retailers and partners from one platform. Plan, activate, and optimize commerce media and operations globally without switching systems or fragmenting workflows.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Standardize measurement across retailers and partners. Compare, measure, and allocate budgets across retailers and marketplaces using a unified data model that eliminates reporting inconsistencies.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Early access to new retailers and marketplaces. Adopt first-to-market integrations and expand into emerging commerce media networks without operational disruption.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Connect media investment to business outcomes. Unify advertising, sales, inventory, and profitability signals to make faster, margin-aware decisions at scale.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Future-proof your commerce infrastructure. Operate confidently across regions and retailers with enterprise-grade API integrations built for long-term growth.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Scale media across 100+ retailers and partners from one platform. Plan, activate, and optimize commerce media and operations globally without switching systems or fragmenting workflows.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Standardize measurement across retailers and partners. Compare, measure, and allocate budgets across retailers and marketplaces using a unified data model that eliminates reporting inconsistencies.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Early access to new retailers and marketplaces. Adopt first-to-market integrations and expand into emerging commerce media networks without operational disruption.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Connect media investment to business outcomes. Unify advertising, sales, inventory, and profitability signals to make faster, margin-aware decisions at scale.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Future-proof your commerce infrastructure. Operate confidently across regions and retailers with enterprise-grade API integrations built for long-term growth.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2025-q4-industry-hero

Seizing the CPG Moment: Your H2 2026 Action Plan for Winning Grocery and Health & Household

Learn how leading brands & agencies are driving CPG growth across Amazon, Instacart, and DoorDash by nurturing shoppers from upstream discovery to on-platform conversion and how to win in H2 2026.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
See what's inside

acf/pac-2025-q4-tab-toggle

Our Product Suite

Built to power every part of commerce

Run media strategy across 100+ retailers in one place.

Manage Amazon, Walmart, Target, and additional retailers without switching platforms or rebuilding campaigns for each system’s rules. Pacvue’s unified media management lets you activate first-party data at scale, align strategy across retailers, and measure impact with native incrementality, all from one interface.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Execute campaigns across 100+ retailers with unified audience targeting, bid management, and budget allocation from one system.
Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.
Leverage first-party data and advanced audience segmentation to reach relevant shoppers with precision across all retailers simultaneously.
Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Access native incrementality measurement to prove true incremental sales impact, not just attribution within a single channel.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Activate faster with first-to-market retailer integrations and real-time sync so your strategy reflects current marketplace conditions.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.
See how unified media management drives scale

Sell more by advertising what will actually convert.

Media spend works only when inventory is available, pricing is competitive, and listings are compliant. Pacvue Commerce gives you real-time visibility into Buy Box ownership, stock levels, content health, and competitor landscape so you can protect margins and accelerate sales without wasting budget on out-of-stock inventory or overpriced SKUs.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Monitor Buy Box performance, inventory levels, content compliance, and pricing across your entire catalog in real time.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.
Automate alerts and workflows that trigger when shelf conditions change so your team stays ahead of problems.
Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Connect digital shelf health metrics to sales performance to understand exactly how availability and pricing impact revenue.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Protect profitability by preventing wasted ad spend on SKUs that can’t convert due to operational gaps.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.
Explore commerce operations automation

Out with the funnel. In with the outcomes.

Brands manage media across 250+ RMNs, 100+ CTV paths, 7+ social platforms, and 6+ DSPs with no unified view. Teams stay siloed. Attribution lags months behind. Prism connects every touchpoint to commerce outcomes so you manage for results, not channels.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Connect every touchpoint to verifiable commerce outcomes through attribution links, D2C pixel tracking, and halo measurement.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Create full-channel campaigns in seconds by selecting a product and letting AI generate strategy, then approve and activate with one click.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Get proactive alerts on spend inefficiencies, inventory gaps, and optimization opportunities in plain language without data dumps.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Shift spend across channels toward a single goal with Exploratory Mode, or protect committed spend with Direct Platform budgets.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Early adopters see +34% Impressions, -23% CPM, +12% Total Sales, +24% NTB Growth, and +5% Total ROAS.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.
Power your Agentic Commerce Grid

Intelligence built Into your workflow

Turn performance data into faster, smarter decisions. Pacvue Agent generates clear reports your stakeholders understand, surfaces the insights that matter, delivers goal-aligned recommendations, and executes them through controlled workflows. Manage advanced audience capabilities without SQL expertise. Your team spends less time analyzing and more time driving results.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Generate visual, stakeholder-ready reports with structured narratives and decision guidance so your team communicates outcomes with clarity.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Surface key performance trends, outliers, and drivers in plain language so you spot what matters and understand what’s changing and why.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Get goal-aligned recommendations prioritized by expected impact and tailored to your specific business objectives.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Execute recommendations through approval-based workflows with clear guardrails and full record of what changed and why.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Build AMC queries from business questions without SQL, interpret outputs into clear takeaways and next steps, and translate targeting intent into activation-ready audiences.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.
Experience the future of connected commerce

Extend Pacvue into your AI workflow

Access all Pacvue capabilities from Claude, ChatGPT, or any MCP-compatible AI tool. Query data, build campaigns, and automate workflows using your preferred AI without rebuilding your stack. Extend Pacvue’s intelligence into custom integrations that work alongside your existing tools, so your entire commerce team can leverage unified data and automation.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Open Pacvue capabilities to external builders and AI tools using the Model Context Protocol for seamless integration.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Works with Claude, ChatGPT, and any MCP-compatible client to build custom workflows on top of Pacvue data.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Access all Pacvue reporting, data, and campaign management through your favorite AI tools without fragmenting your stack.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Build custom integrations and automations that connect Pacvue to your existing tools and platforms.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.
Build agent workflows that win across retailers

Your connection to every channel

Pacvue integrates with 100+ retailers and partners out of the box so you’re never locked into one ecosystem. Native API connections mean real-time data sync and reliable automation. Add emerging channels like ChatGPT Ads and Reddit Ads as they launch. Extend beyond built-in integrations using MCP to connect custom data sources and proprietary platforms so Pacvue becomes your unified hub regardless of where you advertise.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Integrated connections to 100+ retailers and partners including Amazon, Walmart, Target, Instacart, Kroger, TikTok Shop, and more.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Native retailer API integrations ensure real-time data reliability and automated sync across all connected channels.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Emerging channels like ChatGPT Ads and Reddit Ads are available as soon as they launch, so you can activate on new platforms without waiting.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.

Extend Pacvue with custom integrations using MCP to connect proprietary tools, data warehouses, and platforms beyond our built-in roster.

Bulleted list item one.
Bulleted list item two.
Numbered list item one.
Numbered list item two.
Explore integrated retailers and channels

acf/pac-2025-q4-warning

Beware of Job Scams

To help protect against potential hiring scams, please be aware that all communications will only come from a pacvue.com email address. Our assessment process includes phone, video, or in-person interview rounds, and we will never ask you for payment, require you to purchase equipment, or extend a job offer without the completion of this interview process.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2026-q1-gated-hero

2026 Summer Sales Hub

Make a Splash! Win Every Summer Sales Event

Win Prime Day Before It Starts

Build keyword momentum 4–6 weeks out. Lock in budget phasing, promo schedules, and ASIN-level forecasts before competitors crowd the auction.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Capture Demand When Competitors Can’t

Commerce Rules auto-pause ads when rivals go OOS — then redirect your budget to capture their demand in real time.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Prime Day. Walmart Deals. Target Circle Deal Days. Your strategy for Summer Sales starts here.

  • Plan and activate across Amazon, Walmart, and Target in one platform
  • Automate bids and budgets in real time during peak event windows
  • Protect your digital shelf before traffic surges
  • Streamline promotions with AI-powered automation
  • Prove true incremental growth with iROAS measurement
  • Capitalize on lead-out — efficiency gains and shopper demand don’t stop when the event does
Explore our playbooks

acf/pac-2026-q1-platform-features

One mission control for profitable, predictable commerce.

Most teams optimize media in isolation. Connect real-time commerce signals to automated alerts and media actions that protect conversion, preserve margin, and eliminate wasted spend across every retailer. 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Explore unified commerce operations

Commerce Rule Engine

Define rules that pause or reallocate advertising based on real-time shelf health and margin signals.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Inventory & Coverage Monitoring

Track Weeks of Cover and sellable on-hand to prevent revenue loss and anticipate supply risk.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Automated Risk Alerts

AI-prioritized alerts for OOS risk, Buy Box shifts, traffic drops, and margin pressure ranked by impact.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Commerce & Media Intelligence Hub

Consolidate sales, traffic, availability, inventory & purchase-position signals into one AI-powered operational view.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Cross-Functional Workflows

Route operational issues to Sales, Supply Chain, and Marketing with approvals, shared visibility, and audit trails.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Diagnose ASIN Performance

Diagnose performance without leaving Amazon: Product IQ overlays unified commerce and ad data on Amazon PDPs — ROAS, Buy Box %, Content Score, and inventory health in context.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2026-q1-resource-carousel

Insights shaping the future of commerce

Explore trends, benchmarks, and perspectives shaping retail media and commerce.

How to Turn Amazon's AMC Datasets into Real Insights

Blog: How to Turn Amazon’s AMC Datasets into Real Insights

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.

Blog: Prime Day 2026 Forecasting: Using SOV, WOC & Retail Signals to Plan Winning Campaigns

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.
How to win the summer sales events across Walmart & Target

Blog: How To Win the Summer Sales Events Across Walmart & Target

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read Now.
How to Win Prime Day and Beyond with Discovery Commerce

Blog: How to Win Prime Day and Beyond with Discovery Commerce

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.

Blog: AI in Action: Real-Time Retail Signals and Smarter Campaign Performance for Peak Shopping Moments

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.
From Prime Day Campaigns to Brand Loyalty: Building a Full-Funnel Amazon DSP Strategy

Blog: From Prime Day Campaigns to Brand Loyalty: Building a Full-Funnel Amazon DSP Strategy

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.

Blog: Amazon DSP Plus: Advanced DSP Strategies using Amazon Performance+ and Brand+

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.

Blog: The Ultimate Guide to Leveraging Connected TV and DSP for Full-Funnel Retail Media Success

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.

Blog: Leverage AI in Your Retail Media Strategy: Rufus AI, Amazon AI-Powered Discovery, Ad Automation, and more

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.

Blog: How to Use Digital Shelf Insights to Boost Amazon Advertising Campaigns

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.

Blog: Sparky and Marty: The New Walmart AI Tools and What They Mean for Brands and Agencies

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.
The Next Era of Retail Media Optimization:  How AI Drives Effectiveness

Blog: The Next Era of Retail Media Optimization: How AI Turns Retail Media into a Growth Engine

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.

Blog: How to Simplify Your Multi-Channel Commerce Strategy and Improve Agility in 2026

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Read now.

acf/pac-2026-q1-speaker-hub-hero

Meet our speakers & experts.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Get inspired by leaders who are redefining e-commerce.

acf/pac-2026-q1-value-props

70,000+ global brands and agencies are powered by Pacvue

Book a demo

$150B+

Total GMV over the past three years

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

5 of 5

Of the largest media agencies use Pacvue

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

+29%

Total sales growth during Prime Big Deal Days

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

+30%

CPC decrease during Prime Day w/ Live Ad Momentum

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

+62%

ROAS increase during Prime Day w/ Live Ad Momentum

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

+42%

ROAS increase during Black Friday w/ AMC Audience Targeting

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2026-q2-agent-carousel

Where Pacvue Agent goes futher

Outcome Accountability

Most AI tools stop at recommendations. Pacvue Agent is built to drive measurable outcomes you can defend.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Learn More

Connected signals across the commerce ecosystem

AI is only as good as the data fueling it. Pacvue’s data foundation unifies signals across campaigns, audiences, and outcomes.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Learn More

Proprietary ML

Advanced machine learning models built for commerce deliver more precise insights and stronger recommendations than generic AI assistants.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Learn More

Governed Action

Uncontrolled automation creates risk. Manual execution creates drag. Pacvue Agent bridges both with approvals and full auditability.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Learn More

Streamlined AMC

Pacvue Agent operationalizes AMC with query building, audience activation, and analysis—turning measurement into practical next steps.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Learn More

Slack Integration

Access Pacvue Agent’s trusted intelligence in Slack, where teams already align—reducing context switching and speeding up decisions.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Learn More

acf/pac-2026-q2-agent-hero

This is Pacvue Prism

Prism is the commerce-native platform that connects every media channel to the outcomes that matter to your brand. One system. Real accountability. 

Step inside the
Agentic Commerce Grid

acf/pac-2026-q2-event-hero

Join Pacvue at Amazon unBoxed!

Pacvue is proud to sponsor and speak at Amazon unBoxed, the highly anticipated annual conference from Amazon Ads! Join our Happy Hour in partnership with The CPG Guys and Amazon Ads, attend our session to learn revolutionary ad strategies, or connect with our expert onsite team to discover how Pacvue can help you supercharge your Amazon success.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Explore event

Date

September 28-30, 2026

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Location

Moscone West Convention Center

San Francisco, CA

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Event

Amazon unBoxed

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2026-q2-integrations-carousel

Use Pacvue Agent directly in Slack

Pacvue Agent works within the Pacvue platform and in Slack, so your team gets the same trusted intelligence in both places. Ask questions, get performance diagnostics, and initiate next steps right where decisions are already happening. This means less context switching and faster alignment when performance shifts.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2026-q2-social-proof-carousel

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce. Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Jason Colon Executive Vice President, Commerce Media, Horizon Commerce

“I’m excited all over again by seeing Pacvue Prism because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process. You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Nic Jones Director, Media, PetIQ

acf/pac-2026-q2-speaker-hero

Melissa Burdick

Co Founder & President – Pacvue

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the groun…

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Expertise:
Industry news and trends Retailer Partnerships Role as a Female Founder Thought Leader Community Builder Moderator
As featured in

acf/pac-2026-q2-tabbed-event-content

Pacvue at Amazon unBoxed 2026

unWind after unBoxed with Pacvue, The CPG Guys​, and Amazon Ads

Media Planning: From Audience Signals to Planning to Performance with Amazon Ads API

Building smarter and simpler with Amazon Ads MCP Server

Pacvue has been recognized as a Partner Awards Finalist

Get In on the Action at Amazon unBoxed

  • September 28, 2026
  • 7:00 - 9:30 PM PDT
  • Near unBoxed Venue

Step away from the conference floor and into something a little more fun. Just a quick walk from the unBoxed venue, Pacvue, The CPG Guys, and Amazon Ads are hosting a private happy hour built for connecting, unwinding, and letting loose.

Expect a DJ spinning all night, a photobooth to capture the moment, AR darts for some friendly competition, and karaoke for anyone brave enough to grab the mic. Add in great food, a bustling bar, and good company, and you’ve got the perfect way to close out your first day at unBoxed.

Come for the drinks, stay for the darts (or the duet).

This is a limited-capacity event for senior brand and agency leaders. Submit your interest to receive an invitation. Event details to be shared with attendees.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Co-Sponsored by

Limited Capacity Event

This is a limited-capacity event for senior brand and agency leaders. Submit your interest to receive an invitation.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
  • September 30, 2026
  • 2:45 - 3:25 PM PDT
  • Breakout Stage 2 on Level 2

Planning, audience activation, and measurement typically live in separate systems—making it hard to act on insights and improve campaigns quickly.

In this session, see how Amazon Ads APIs connect these stages into a single workflow: build audiences programmatically using expanded demographic and remarketing APIs with configurable lookback windows and multi-signal targeting, then feed those audiences into media planning and campaign execution using forecasted outcomes, line-item forecasting, deals support, and performance APIs.

Along the way, explore practical integration patterns and how emerging agent integrations help third-party tools orchestrate across the full funnel.

 

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
  • Jocelyn Jeffries Director, Managed Services at Pacvue
  • Willian Correa Product Engineering Leadership at Amazon Ads​

Join Pacvue & Amazon Ads

Discover how to transform Amazon Ads APIs into unified audience planning and performance workflows.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
RSVP Now
  • September 29, 2026
  • 11:00 - 11:40 AM PDT
  • Breakout Stage 2, Level 2

Agentic AI is changing how advertising operations take place with intelligent workflows that reduce manual complexity, accelerate results, and elevate what teams can focus on. Learn how the Amazon Ads MCP Server and evolving agentic capabilities enable advertisers and agencies to streamline campaign operations, connect proprietary systems, and unlock emerging use cases. See how early adopters are already putting agentic workflows into practice.

This session is for business and product decision-makers with an Amazon Developer account and Amazon Ads API access who want to understand—at a strategic level—how agentic integrations with Amazon Ads can simplify advertising workflows and move their teams beyond manual or API-only approaches.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
  • Sunava Dutta Chief Product Officer at Pacvue
  • Liz Joyce Sr. Product Marketing Manager at Amazon Ads

Join Pacvue & Amazon Ads

Learn how to build agentic integrations with Amazon Ads to simplify workflows and move beyond manual approaches.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
RSVP Now

Pacvue has been recognized as a finalist in the Programmatic Optimization category from the 2026 Amazon Ads Partners Partner Awards, for our work with Madison Reed.​

​Programmatic optimization is easy to underestimate, but it’s often the difference between a program that performs well and one that performs exceptionally. We’re grateful to work with brands like Madison Reed who trust us to get that layer right, and recognition like this is a nice reminder that the work is paying off. ​

​Congratulations to all of this year’s finalists and thank you to Amazon Ads for the recognition! ​

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Award-Winning Results

See how brands like Madison Reed are achieving exceptional results with Pacvue.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
View Customer Stories
  • September 28-30, 2026
  • Booth #G5
  • Amazon unBoxed

Join us in the Commerce Command Center at Booth G5 to explore how Pacvue’s award-winning suite of advertising solutions enable you to maximize the value of your Amazon Ads campaigns. It’s also the perfect place to network with your conference peers and connect with our expert onsite team!

Meet our Team:

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
  • Zach Bryson SVP, North America Growth
  • Luke Balestri Head of Business Solution
  • Tommy Burton VP, Global Partnerships
  • Christina Bender Partnerships Director
  • Juliana Lupinacci Director, Agency Partnerships
  • Vince Velasquez Sr. Director, Agency Partnerships
  • Michael Foulkes Director, Customer Success
  • Britain Reynolds Sr. Manager, Customer Success
  • Jocelyn Jeffries Director, Managed Services
  • Rachel Lynch Retail Media Associate Director
  • Matthew FitzMaurice Sr. Retail Media Manager
  • Christian Castro Retail Media Director
  • Matt McGrory Sr. Director, Strategic Account Mgmt
  • Shawne Whelan Strategic Account Associate Director
  • Cali Rhein Sr. Enterprise Account Manager
  • Kendra Berning Sr. Enterprise Account Manager
  • Mo Ahmed Enterprise Account Manager
  • Graham Faassen Sr. Sales Director
  • Kyle Costa Sr. Sales Director
  • Cole Bangerter Sales Director
  • Laura Hills Sales Director
  • Maggie Cairnes Sales Director
  • Toni Beckker Sales Director
  • Seth Meyerowitz Sales Director
  • Phillip Pinckney Sr. Account Executive
  • Robin Chen Product Manager
  • Jason Qiang Product Management

Meet Our Team at Amazon unBoxed!

Connect with our onsite team to learn how we can help your business succeed!

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Book a Meeting

acf/pac-2026-q2-tabbed-insights

AI that’s engineered with commerce outcomes in mind.

Where intelligence gets to work.

Translating performance into a clear stakeholder story is time-consuming, repetitive, and the “so what” often gets lost.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Teams spot performance shifts but can’t quickly tell what’s signal, what’s noise, and what’s driving the change.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Teams struggle to identify the highest-impact levers and recommendations often vary by analyst or lack connection to actual goals.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Execution is slow and inconsistent when changes require coordination, approvals, and confidence that updates stay within brand guardrails.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Getting the most out of a powerful operating system like Pacvue takes time, especially when you’re learning new workflows or features.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Writing AMC-ready SQL is a specialized skill that becomes a bottleneck and small errors can break queries or produce misleading results.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Translating targeting intent into activation-ready audiences requires precise logic and clean definitions, and most teams lose time validating edge cases.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

AMC reports produce rich outputs, but interpreting what’s significant and connecting findings to actions is often the hardest part.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2026-q2-wave-story

acf/pac-2026-q3-expandable-cards

Why Commerce Teams Choose Pacvue

Unify your retail media

Manage Amazon, Walmart, Target, and 100+ retailers without switching platforms or rebuilding campaigns for each system’s rules. Your team moves faster and makes smarter decisions from one source of truth.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Explore unified execution

AI that you control

Pacvue Agent surfaces what’s changing in your performance and recommends next steps you approve before executing. You get faster decisions with full transparency, so your team moves at speed without losing control.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Experience the future of connected commerce
Commerce-Driven Decisions

Commerce-Driven Decisions

Connect ad optimizations to Buy Box shifts, inventory levels, promotions, and competitor moves, not just campaign metrics. Your advertising responds to what’s actually happening on the shelf.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Explore commerce-aware automation
Diverse Team Of Professionals Engaged In A Presentation preparation

Every Dollar Accountable

Connect every touchpoint (from social and discovery to sponsored product ads) to verifiable commerce outcomes. Shift spend toward goals in real time, measure incremental impact, and prove ROI across all channels.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Power your Agentic Commerce Grid

acf/pac-2026-q3-feature-stats

acf/pac-2026-q3-feature-summary

The Funnel is Gone. Now What?

A consumer discovers a product on TikTok, researches through AI, gets retargeted on streaming, and buys from a retailer, sometimes in a single session. The traditional marketing funnel can’t account for any of that. This guide is your new roadmap.

Inside, you’ll discover:

  • Why the traditional funnel hides spend that most MMMs miss
  • How upper- and lower-funnel performance stack up across platforms like Amazon and TikTok
  • The Commerce Grid framework for eliminating the Silo Tax, the hidden cost of running media, retail, and ops as separate systems
  • Why ROAS alone can’t tell you which channels are working
  • The three moves every CMO needs to make before 2027
  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2026-q3-marketplace-features

your one stop shop for

Holiday Commerce Success

Access the best of Pacvue’s holiday resources all in one place: data-driven tips, performance playbooks, and actionable strategies designed to boost sales win your category, and make every campaign count.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

The CMO’s Guide to the Future of Commerce Media

The traditional funnel is broken. See how the Commerce Grid fixes it, measure real business outcomes, and make the three strategic moves that win in 2027.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Explore the guide.

The Funnel Unwrapped: Winning the 2026 Holiday Season with Full-Funnel Strategy

Get the complete playbook on winning the 2026 holiday season with full-funnel strategy across all channels.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Win in holiday 2026.

Deck the Shelves: Our 2026 CPG Guide

Learn how leading brands & agencies are driving CPG growth across Amazon, Instacart, and DoorDash in H2 2026.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Download now.

The New Omnicommerce Blueprint

Discover the three pillars to eliminate silos and see how the world’s largest brands are already using this blueprint to win in fragmented markets.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Watch now.

Get Your Agentic Commerce Readiness Score

Discover where your brand stands across the five dimensions that determine visibility and conversions through AI shopping.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Get the scorecard.

acf/pac-2026-q3-orbit-hero

Sleigh the 2026 Holiday Season

Pacvue’s Winter Workshop is your one-stop shop for data-backed insights, practical tips, and strategies to grow conversions, win your category, and drive sales all season long.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Explore our Hub

Winning Q4 Before Cyber Week: A practical checklist to aligning inventory, media and measurement before, during and after Cyber Week.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Download now

acf/pac-2026-q3-report

Dive into the Q2 2026 Beauty & Personal Care data and discover the paradox

Get a comprehensive view of how Beauty and Personal Care advertisers are allocating budgets, optimizing campaigns, and adapting to the Q2 2026 conversion landscape while managing declining ROAS across product categories.

Pacvue’s 2026 Beauty & Personal Care Category Playbook provides a detailed look at performance trends in the category’s most dynamic quarter. Learn how leading brands are strategizing around product segmentation, customer acquisition versus retention value, and multi-channel expansion, with insights on key metrics like conversion rate, cost-per-click, ROAS, and customer lifetime value strategies.

This playbook equips brands and agencies with the data and strategic framework needed to transform high-intent customer acquisition into sustainable recurring revenue, maximize profitability, and stay competitive in an increasingly crowded category.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2026-q3-resource-page-hero

The New Omnicommerce Blueprint

3 Steps to Scaling Growth While Competitors Stay Fragmented

Consumers buy seamlessly across channels. Brands operate in silos built for an outdated commerce model. Leading brands are closing that costly gap by unifying media decisions in one place, optimized for revenue outcomes in real-time. While competitors pay a “Silo Tax” by optimizing channels individually and missing opportunities, the new blueprint becomes your advantage.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Learn More

acf/pac-2026-q3-spotlight

Build a 2027 plan around how commerce media actually works, not how it used to.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/pac-2026-q3-value-props

The Best Features to Deploy this Holiday Season

Ensure you’ve utilized these powerful features that easily boost performance this year.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Commerce Promotions

Orchestrate holiday deals across all your retail channels in one calendar. Track ROI by promotion depth, margin, and attributed sales so you know which discounts drive volume and which just erode margin when peak season hits.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Live Ad Momentum

Monitor real-time ROAS, CPCs, and inventory signals across every campaign. Adjust bids and budgets by the hour, not the day, to capitalize on shopping surges and protect margin when velocity dips.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Review AI

Spot review velocity spikes before they become reputation crises. Surface conversion blockers and messaging opportunities across your own and competitors’ listings. Critical when customer attention is scarce.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Budget Manager

Set promotion, event, and lead-out budgets for the whole season, then let Pacvue pace delivery automatically. No mid-sale scrambles or burnt budgets before the rush peaks.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Inventory & Availability

Pause campaigns instantly when SKUs run low or go OOS, then re-enable the moment stock returns. Let holiday shoppers find you, not your competitors.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Dayparting & Share of Voice

Concentrate spend during peak conversion windows by hour. Hold top-of-search positioning when holiday shoppers are buying. Dial back when they’re sleeping.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Competitive Monitoring

Track competitor promotions, pricing, and ad spend in real time. Know what you’re up against and adjust your strategy before the shopping surge hits.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

Retail Readiness

Align your advertising velocity with supply. Ensure your catalogs, eligibility, and buy box readiness match your media commitment so you capture demand, not just clicks.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/report-hero

Pacvue

Winning the Digital Shelf: A Strategic CPG Guide for Retail Media & Commerce

Discover the 5 best practices every CPG brand needs to compete and grow across Amazon, Walmart, Instacart, and more this summer. From PDP optimization to real-time campaign activation, this guide shows you how to capture share, protect margins, and build long-term loyalty when it matters most.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

• Proven strategies tailored for Grocery, Health, and Beauty categories

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

• How to align ads with shopper intent for maximum ROI

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

• Real-world playbooks to activate around seasonal peaks and market shifts

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

acf/results

Results

The Wellness Pet test delivered results that demonstrated the compounding impact of automation and incrementality intelligence working together.  

  • +68% Incremental Sales: More revenue from customers who would not have purchased without advertising.  
  • +37% Incremental ROAS (iROAS): Optimized ad spend efficiently generated new demand instead of cannibalizing organic intent.  
  • +61% Total ROAS (TROAS): Performance+ dynamically allocated budget toward higher-converting queries and inventory, compounding efficiency at scale.  
  • +114%  Detail Page View Rate (DPVR): Indicates stronger product-level engagement and a deeper quality of shopper interaction, not just increased clicks.  
  • +9% New-to-Brand (NTB) Sales: Performance+ expanded reach to incremental customers, broadening the brand’s customer base in a competitive category.  

The quantitative results were matched by meaningful operational improvements. Wellness Pet gained greater confidence in pacing, budget allocation, and audience strategy. Automation and enhanced visibility accelerated decision-making and improved cross-team collaboration, enabling faster, more informed responses to real-time performance trends.  

 

With Pacvue’s incrementality infrastructure providing a defensible performance narrative, the brand’s cross-functional teams aligned more quickly on what was working and why. That alignment supports sustainable, scalable growth as Amazon Ads investment continues to rise and the expectations for performance clarity continue to grow.  

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
+68%
Incremental Sales
+37%
Incremental ROAS
+61%
Total ROAS
+114%
Detail Page View Rate
+9%
New-to-Brand Sales

acf/solution

The Solution

Automation and Incrementality Intelligence, Working as One  

 

Wellness Pet partnered with Pacvue to scale Performance+ campaigns for Amazon DSP and activate Pacvue’s iROAS and Incrementality Console. Together, they addressed the operational and measurement gaps that had been limiting the brand’s ability to scale confidently with measurable performance outputs.  

 

Performance+ for Amazon DSP: Intelligent Automation at Scale  

 

By activating Performance+ through Pacvue, Wellness Pet fundamentally changed how campaigns were managed. Performance+ combines first-party signals with Amazon’s exclusive shopping, streaming, and entertainment insights, feeding the data into AWS-powered machine learning models that score every bid opportunity in real time and update conversion predictions hourly, optimizing toward goal-based KPIs like ROAS or CPA.  

 

Automation collapsed the typical intensive DSP campaign creation process into as few as four clicks, taking over the day-to-day optimization tasks that had previously consumed team bandwidth. This freed Wellness Pet’s team to focus on higher-order priorities: strategic planning, performance analysis, and scaling what was working. The ability to dynamically allocate spend toward higher-converting audiences and inventory translated directly into measurable efficiency gains.  

 

Pacvue’s iROAS and Incrementality Console: Measurement That Drives Decisions

  

To address broader measurement challenges and ensure increased budgets were being deployed as effectively as possible, Wellness Pet activated Pacvue’s iROAS and Incrementality Console, giving the team a clear, decision-ready view of true incremental contribution alongside traditional efficiency metrics. Rather than relying on attributed ROAS alone, the team could now distinguish where spend was creating new demand versus capturing existing intent.  

 

The Incrementality Console enabled Wellness Pet to identify which targeting types delivered the most efficient incremental ROAS, and which sub-brands performed most efficiently at driving incremental sales. This clarity allowed the team to optimize spend allocation toward the tactics that generated real, measurable growth, making budget decisions more defensible and better aligned across marketing, analytics, and finance.  

 

Underpinned by dynamic machine learning models, multi-model validation layers, and high-dimensional inputs, Pacvue iROAS delivered incrementality measurement reliable enough to act on at speed, without the cost and cadence constraints of traditional marketing mix modeling. The result was a faster, more frequent optimization cycle that held up in executive reviews and budget planning conversations alike.  

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Solution Image

acf/summary

In today’s rapidly evolving retail media landscape, success on Amazon requires more than strong advertising and operational excellence in isolation. It demands a unified strategy powered by connected data and automation.

 

Revlon’s Mitchum brand, in partnership with Horizon Media, turned to Pacvue’s Commerce Operating System to close the gap between retail media and commerce operations. By unifying Horizon Media’s internal platforms, Pacvue Advertising and Pacvue Commerce, the team unlocked full visibility into performance drivers across content, Buy Box, and paid media, enabling data-backed decisions that delivered measurable, sustainable growth.

 

The collaboration redefined Mitchum’s approach to Amazon, transforming challenges in visibility, content health, and media efficiency into opportunities for profitability, while strengthening category performance.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

+13%

Average Weekly Revenue Lift

+19

Improvement in Best Seller Rank (BSR)

+5%

Paid Search Revenue Lift

+3%

Paid Search Conversion Rate Lift

acf/testimonial

“

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance on Amazon. By connecting Pacvue Advertising and Pacvue Commerce, we could manage campaigns with a deeper understanding of what was actually happening on the digital shelf. This alignment between media and operations completely changed our approach.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
“

This partnership is a perfect example of how brands can unlock the full value of Pacvue’s Commerce Operating System. Revlon and Horizon Media fully embraced the connection between media and commerce, turning data into unified action that delivers lasting results. That is what Pacvue is built for, helping brands operate smarter and scale faster across the retail landscape.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Pacvue
Vince Velasquez Senior Director, Enterprise Account Management, Pacvue

acf/text-and-image-1

Pacvue

Help drive the future of commerce

Pacvue provides cutting-edge, AI-powered marketing automation for eCommerce. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day. With pioneering retail media platforms and strong retail relationships across major platforms, we’re tapping into a $100 billion market opportunity, and we’re just getting started! Join us for an exciting journey ahead!

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.
Find your Fit

acf/text-and-image-2

Pacvue

Why Winning in CPG Is Harder Than Ever

CPG brands are navigating one of the most competitive and rapidly changing commercial environments. Retail partners are tightening requirements, margins are under constant pressure, and category dynamics are shifting faster than teams can keep up. To compete and grow, CPG organizations need to overcome these industry wide challenges with clarity and speed.

  • Bulleted list item one.
  • Bulleted list item two.
  1. Numbered list item one.
  2. Numbered list item two.

  • Margins Under Fire

    Rising costs, retailer fees, and increasing deductions make profitability harder to protect, especially as brands balance trade spend, promotions, and media investments.

    • Bulleted list item one.
    • Bulleted list item two.
    1. Numbered list item one.
    2. Numbered list item two.

  • Fragmented Retail Ecosystem

    Every retailer operates differently, from data availability to media formats to operational expectations. Managing dozens of retailer experiences requires more resources and coordination than ever.

    • Bulleted list item one.
    • Bulleted list item two.
    1. Numbered list item one.
    2. Numbered list item two.

  • Demand Shifts and Category Volatility

    Consumer preferences are shifting quickly across health, wellness, sustainability, and convenience driven categories. Brands are forced to adjust allocation and forecasting with limited visibility.

    • Bulleted list item one.
    • Bulleted list item two.
    1. Numbered list item one.
    2. Numbered list item two.

  • Operational Complexity

    Inventory fluctuations, supply chain disruptions, and increasing chargebacks create downstream impacts across sales, marketing, and finance teams.

    • Bulleted list item one.
    • Bulleted list item two.
    1. Numbered list item one.
    2. Numbered list item two.

  • Competitive Intensity

    Private label is expanding, challenger brands are gaining traction, and promotions are more aggressive. Brands need faster insight into competitive moves to stay ahead.

    • Bulleted list item one.
    • Bulleted list item two.
    1. Numbered list item one.
    2. Numbered list item two.

  • Global Scale, Local Demands

    CPG organizations must standardize globally while adapting to regional differences in assortment, pricing, demand patterns, and retailer requirements.

    • Bulleted list item one.
    • Bulleted list item two.
    1. Numbered list item one.
    2. Numbered list item two.

Mid-Year Commerce Benchmark Report

Explore our Benchmark Report to compare your summer sales performance against industry leaders.

No thanks, I’ll pass.