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Nate Shurilla

Head of APAC

A global leader in eCommerce, AI, and digital, Nate serves as a bridge between East and West. With over 15 years across APAC, he has driven innovation across a wide range of commerce platforms—including owned, e-retail, marketplaces, social, and OMO— as well as implementing AI in marketing from early days while holding positions such as Global Director of Commerce & Digital Assistants at the Dentsu Group and Global Head of eCommerce at the Shiseido Group.

A global leader in eCommerce, AI, and digital, Nate serves as a bridge between East and West. With over 15 years across APAC, he has driven innovation across a wide range of commerce platforms—including owned, e-retail, marketplaces, social, and OMO— as well as implementing AI in marketing from early days while holding positions such as Global Director of Commerce & Digital Assistants at the Dentsu Group and Global Head of eCommerce at the Shiseido Group.

 

Currently, he leads the Asia region at Pacvue, the top AI-driven Commerce Operating System, where he supports clients in all verticals drive business performance.

Expertise:
AI - LLMs commerce and ecom at brands (any area commerce and ecom at agencies (any area) Asia vs the West (good and bad, lessons, etc) behavioral economics and user behavior
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