Summary
As a leading D2C performance agency, 10XCrew achieved a 13.5% improvement in ACoS and a 15.7% decrease in CPC by leveraging Pacvue’s automated targeting and budget optimization.
For their clients on Bol.com, a top marketplace in Benelux, these results drove significant sales growth while allowing the team to focus on strategic account growth initiatives instead of manual optimizations.
The Challenge
10XCrew aimed to grow their clients’ business on Bol while staying profitable, but manual optimizations were time-consuming and limited their ability to efficiently allocate budgets, optimize to reach targets and drive consistent growth.
Building on their previous success with Pacvue’s automation for Amazon, 10XCrew turned to the platform to optimize their Bol campaigns ahead of Q4 as well.
The Solution
10XCrew leveraged Pacvue’s auto-targeting rules and keyword harvesting to streamline manual optimizations. By automating their bidding, Pacvue ensured campaigns achieved optimal visibility, increased conversions, and reduced ACoS.
With these tasks automated, the 10XCrew team reduced their operational tasks by 300%. They shifted their time towards strategic initiatives and driving account growth. The more the accounts grow, the more time they will save using Pacvue automation.
Results
Along with significant time savings, 10XCrew delivered impressive campaign results within just 4 Weeks:
- 53.3% Increase in Clicks
- 15.7% Decrease in CPC
- 13.5% Decrease in ACoS
- 50.6% Increase in Sales
