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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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11 min readThe Ultimate Amazon FBA Inventory Management Planning Guide
How to use Amazon’s Inventory Performance Index (IPI) score to create an FBA inventory planning strategy.
3 min readGlobal Benefits of Amazon Marketing Stream for European Sellers
This blog highlights newly available features and benefits that global Amazon sellers can leverage with access to granular data, reporting insights, and recommendations via AMS.
3 min read4 Ecommerce Trends to Watch in 2023
In this blog, we cover four notable trends in eCommerce and the strategies you can use to stay ahead of competitors.
3 min readUnderstanding 1P Performance on Amazon: A Guide to Tracking Your Promotions Efficiently
Setting up promotional plans can help with seasonal sales, but consistent success with driving more awareness and conversions year-round requires analysis of your past successes.
2 min readNielsenIQ Connect Partner Program Expands with Addition of Pacvue
Pacvue joins ranks of innovative partners in largest open ecosystem of tech-driven solution providers
3 min readThe Rise of Retail Media in Europe: How Brands Can Grow Market Share with a Multi-Retailer Advertising Strategy
This blog covers how European brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach, access to granular-level data, and more.
< 1 min readPacvue Launches Pacvue Commerce 3P for Amazon Sellers
Pacvue Commerce 3P, the first-to-market integrated software solution for all-in-one Amazon seller business management, is now available.
4 min readHow Lead eCommerce Media Planners Can Boost Incremental Sales
A day in the life of a Lead eCommerce Media Planner at a holding agency managing a major CPG brand.
4 min readEliminate Margin Leakage Automatically with Amazon Latitude
Brands are losing time and money to margin leakage issues on Amazon. See how Amazon Latitude helps eliminate common margin challenges and increase profitability.
5 min read2023 Industry Reflections: Looking Back and Ahead
Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]
3 min readUsing Retail Media to Grow Brand Awareness
This blog covers retail media budgeting, the challenges that come along with it, and the solution to measure and maximize your brand awareness.
3 min readHow eCommerce Directors Can Drive Revenue and Market Share Growth
A day in the life of a National eCommerce Director leading a major CPG brand.
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