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Data and Insights
Strategy & Trends
Read time 7 minutes
November 20, 2020

Taking Advantage of Holiday Trends on Instacart

Consumer shopping behavior tends to shift slightly during the holidays, with peak shopping days before the big events. Here's how to adjust advertising on Instacart.

Strategy & Trends
Read time 7 minutes
November 18, 2020

How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?

How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?

Strategy & Trends
Read time 6 minutes
November 10, 2020

What’s New: eComm Advances & Latest Features from Q3

If you’ve missed any of the major news and opportunities from Q3, here is a round-up of everything from last quarter to keep in mind as we move through Q4 and into 2021.

Strategy & Trends
Read time 1 minute
November 6, 2020

Bloomberg interview: Takeaways from Amazon’s Earnings Report

Bloomberg interview: Takeaways from Amazon's Earnings Report

Strategy & Trends
Read time 5 minutes
November 3, 2020

Ecommerce Advertising Growth Drivers in 2021

After the massive influx of new eCommerce shoppers, the rise of several new marketplaces, and the increase in options for advertisers, where will the industry go from here?

Strategy & Trends
Read time 5 minutes
October 23, 2020

Top 5 Walmart.com Advertising Optimizations Before Black Friday

5 optimizations to focus on before Black Friday on Walmart.com.

Strategy & Trends
Read time 1 minute
October 12, 2020

Bloomberg Interview: What to Watch for on Amazon Prime Day

Pacvue president and co-founder, Melissa Burdick, gives a preview of what to expect from Amazon.com Inc.'s retail bonanza, Prime Day, on "Bloomberg Technology."

Strategy & Trends
Read time 5 minutes
October 6, 2020

Q&A: Top Prime Day Tips from an Amazon Agency

In a recent interview, we spoke with Chris Mole and David Bradley from Molzi, a full-service Amazon agency, to discuss how they’re approaching Prime Day this year.

Strategy & Trends
Read time 5 minutes
September 23, 2020

CommerceLive Recap: Budget Fluidity is Key to Planning Your 2021 Ad Strategy

Recently, Pacvue President Melissa Burdick and COO Mindy Fashaw led a discussion on budget fluidity at CommerceLive 2020. Here are some key takeaways from the virtual conference.

Strategy & Trends
Read time 5 minutes
September 21, 2020

5 Last-minute Tips for a Successful Prime Day

A final checklist of last-minute tips for a successful Prime Day.

Strategy & Trends
Read time 4 minutes
September 16, 2020

Preparing for Success This Holiday Season

Here are a few best practice media methods for success during this Holiday, post-Prime Day.

Strategy & Trends
Read time 5 minutes
September 9, 2020

What US Brands Need to Know About Expanding into Amazon in Europe

How brands can successfully expand into the European marketplaces.

Awards & Recognitions