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Case Studies Post

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The Challenge

Manually managing Amazon Ad bids across a diverse portfolio of brands, pack sizes, flavors, formats, and times of day presented a significant challenge for the manufacturer.

 

The inability to adjust to real-time demand fluctuations led to inefficient ad spending during slower periods and missed opportunities when consumer interest peaked. Recognizing this inefficiency, the manufacturer and its agency sought a more dynamic solution to optimize their campaigns.

Pacvue

The Solution

To overcome this, the manufacturer leveraged Pacvue’s Dynamic Dayparting. Integrated with data directly from Amazon Marketing Stream, Pacvue’s Dynamic Dayparting enabled automated hourly bid adjustments, intelligently increasing bids during the hours of day with a historically high CVR, while decreasing them during the hours of day with a historically low CVR.

 

With Pacvue’s Dynamic Dayparting, historical performance data was automatically refreshed daily to ensure that, at any given point, data from the last 14 days (excluding the latest 2 days) was used to inform data-driven, hourly-level bid adjustment decisions.

 

To provide direct visibility and insight into what percentages Pacvue’s Dynamic Dayparting would increase or decrease bids by, the manufacturer harnessed Pacvue’s Automated Insights to see historical hourly CVR performance data, along with Pacvue’s recommended bid adjustment percentages for every hour of every day of the week.

Pacvue

Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.

Melissa Burdick Co-Founder & President, Pacvue

Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.

Melissa Burdick Co-Founder & President, Pacvue

Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.

Melissa Burdick Co-Founder & President, Pacvue

Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.

Pacvue
Melissa Burdick Co-Founder & President, Pacvue

Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.

Pacvue
Melissa Burdick Co-Founder & President, Pacvue

Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.

Pacvue
Melissa Burdick Co-Founder & President, Pacvue

Results

By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:

+50%
increase in ad sales

Results

By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:

+50%
increase in ad sales
+37%
total sales

Results

By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:

+50%
increase in ad sales
+37%
total sales
41%
increase in ROAS

Results

By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:

+50%
increase in ad sales
+37%
total sales
41%
increase in ROAS
46%
reduction in ACoS

Results

By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:

+50%
increase in ad sales
+37%
total sales
41%
increase in ROAS
46%
reduction in ACoS
41%
increase in ROAS

Results

By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:

+50%
increase in ad sales
+37%
total sales
41%
increase in ROAS
46%
reduction in ACoS
41%
increase in ROAS
+14%
Increase in monthly subscribe and save

Awards & Recognitions

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