4 minutesThe Importance of Dayparting in Your Walmart and Amazon Advertising Strategy
This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.
3 minutesNew DSP Audience Research & Creative Creation Tools in Pacvue
Pacvue’s new DSP creative creation and audience research tools help users save time while helping to reach the right target audiences more efficiently.
7 minutesWin Your Category: Make Smarter Decisions with Retail Media Triggers
Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.
5 minutesHow Ad Spend Impacts Competitors’ Share of Voice
How a top leading brand's ad spend changes drove industry shifts in share, allowing competitors to capitalize on more efficient sales, leading to missed revenue and profits.
4 minutes2021 EMEA Marketplace Trends and Data Insights
Current data trends and how to develop marketplace-specific content that converts.
8 minutesHow Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
4 minutesAll’s Fair in Love and Amazon Sponsored Ads
Some interesting insights into how brands should leverage Amazon Advertising to optimize their strategy before, during, and after microseasons and other holiday events.
7 minutesTaking Advantage of Holiday Trends on Instacart
Consumer shopping behavior tends to shift slightly during the holidays, with peak shopping days before the big events. Here's how to adjust advertising on Instacart.
4 minutes[Case Study] Marketing Agency Uses Pacvue to Improve Walmart Advertising Optimization and Reporting
After using Pacvue, an independent, creative marketing agency achieved a 65% increase in ROAS, and time savings of 45% fewer hours per week managing campaigns.
5 minutesEarly Trends and Insights: Walmart.com Advertising
Here are some early benchmarks, trends and insights from the first few months of Pacvue’s partnership with Walmart.
1 minutePacvue Holiday Q4 Planning Guide
Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.
7 minutesPrime Day 2019: Initial Insights
Some initial insights and impressions based on what we saw go down during Prime Day 2019 and our insider perspective on what this means
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